Artemis Berry is vice president of member engagement at the National Retail Federation. Berry heads up the year-round member experience and engagement strategy and oversees a team responsible for community and event management for digital retail, retail technology, loss prevention and marketing communities. Before taking on the membership role, Berry managed the digital retail community (Shop.org) for NRF, responsible for community engagement, branding and thought leadership. She also managed the educational strategy for Shop.org and NRF events for years, including the annual Shop.org event. Prior to joining NRF, Berry served as the marketing director for Vision Chain, a Washington, D.C.-based startup software company, where she developed all facets of the company’s marketing portfolio, including press releases, website content, print collateral, event management and case studies. Berry holds a bachelor's degree in marketing from Virginia Tech and a master's degree in corporate communications and public relations from Georgetown University.