Business Unusual is your opportunity to meet and be inspired by leaders and innovators who pioneered the undiscovered countries of companies today. Have you ever run across a company which made your head tilt? Maybe they provide a completely out-of-the-box product or service which, when you think about, makes perfect sense even though no one else could come up with it. Perhaps their CEO or founder comes from an unconventional background, which might not look stellar on a resume but uniquely equips them to be perfect at running their business. Do they use a non-traditional hiring style for staffing their company? Are they reaching their customers and audiences through innovative marketing methods? Whatever their weird ways may be, these are the companies which define Business Unusual.