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WONDERY, I'm David Brown and this is Business

1:02

Wars Daily on this March 22nd. Happy

1:05

Friday everybody! If you're a

1:07

parent, you know that the days immediately following

1:09

the birth of a baby pass in a

1:11

spectacular blur. There may

1:13

be discomfort, but there's also overflowing love.

1:16

And we can almost guarantee this one. No

1:18

sleep to be found. In

1:21

some countries outside the U.S., it's fairly common

1:23

for mothers who have just given birth to

1:25

retreat, away from society and

1:27

outside obligations, while she and her partner

1:30

focus on healing and welcoming the newest

1:32

member of their family. But

1:34

here in America, the norm appears to go

1:36

something like this. Have a baby, pop right

1:38

back into society, figure everything out, and come

1:40

back for a checkup after six long weeks.

1:43

That expectation, however unrealistic, can have

1:46

a chilling effect on new parents,

1:48

especially mothers. That's a pain

1:50

point that a professional like a doula can attempt

1:52

to soothe. The demand for

1:55

doulas, who provide emotional support and

1:57

expertise through pregnancy, birth and postpartum

1:59

stages. is growing steadily. The

2:02

doula and so-called birth coaching market is expected

2:04

to hit an estimated global revenue of $25.7

2:06

billion by 2033, up 79% from 2023, according

2:08

to Bloomberg. But

2:15

now some companies are taking doula care a

2:17

step further by opening luxury

2:19

well-attended postpartum retreat centers.

2:22

These centers, which combine medical expertise

2:25

with spa-like amenities, are cropping up

2:27

coast to coast. And

2:29

while what they provide is seemingly

2:31

essential for new moms, these services

2:33

cost a pretty penny. At

2:36

Borem postnatal retreat in New York

2:38

City, new moms and dads get

2:40

everything from hands-on training and swaddling

2:43

to professional lactation consulting, plus three

2:45

meals a day delivered to a

2:47

beautifully appointed hotel-like room. The

2:50

center includes a nursery, staff 24-7, where

2:52

new parents can send their babies while

2:54

they get some rest, but can check

2:56

up on them via camera, of course.

2:59

And if that sounds like a luxury,

3:01

it's certainly price-like one. Rooms

3:03

at Borem start at more than $1,000

3:05

a night, according to Bloomberg. But

3:07

the price tag hasn't seemed to

3:10

deter customers. This month, Borem is

3:12

averaging about eight bookings every night,

3:14

up 48% from a

3:16

year earlier. The average stays five to

3:18

seven nights. On the

3:20

opposite coast, Amma & Company opened

3:23

its new postpartum retreat facility just

3:25

last week. Housed at

3:27

a Tony Waldorf Astoria in Dana

3:29

Point, California, the center is staffed

3:31

with doulas, therapists, and newborn specialists,

3:34

and will cost parents $1,650 a night. Founder

3:39

Esther Park told Bloomberg that the center

3:41

already has a 4,000-person waiting list. So

3:45

demand? Yeah, it's there. But

3:48

that cost, of course, can be absurdly prohibitive.

3:51

It's no secret that these centers cater

3:53

to affluent new parents, but even

3:55

folks who may not have much to spend

3:57

can experience these retreats if they happen. have

4:00

the right employer. Some

4:02

employers are slowly starting to recognize postpartum

4:05

retreats as the standard of care for

4:07

their staff. One home purchasing

4:09

company in New York covers the full

4:11

cost of a stay at Boraam, while

4:13

other firms offer discounts to their employees.

4:17

Places like Boraam and Amma & Co. are

4:19

helping new parents heal and bond with their

4:21

little ones, and they hope that

4:23

this kind of care will soon become standard for

4:25

American mothers, and for now,

4:27

for many new moms, luxury

4:29

postnatal care, like long nights of

4:32

sleep, remains wholly out of

4:34

reach. From

4:37

Wondery, this is Business Wars Daily. I'm your

4:39

host David Brown, written and produced by Jessica

4:42

Yermoff. Our executive producers are

4:44

Tina Rubio and Michael Giese. Hey

5:00

Prime members, you can listen to

5:03

Business Wars Daily ad-free on Amazon

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Music. Download the Amazon Music app

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today. Or you can listen ad-free

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with Wondery Plus, an Apple Podcast.

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Before you go, tell us about

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