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Wondering? I'm David Brown and this is business

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wars daily on this April twelve? Happy Friday

0:48

one at all. Remember the old days when

0:50

the name spot if I was synonymous with

0:53

music. Such

0:55

a simple time in Twenty Fifteen,

0:57

roughly nine years after it's founding

0:59

spot. If I began chasing the

1:01

latest innovation in media, you know

1:03

what I'm talking here. Podcast Terrain.

1:05

And. Twenty nineteen, it shelled out nearly

1:07

three hundred forty million bucks to

1:09

pick up to podcast production companies.

1:11

Gimlet, an anchor, While. Spot.

1:14

If I rose in the ranks of

1:16

podcasting, it's now home to arguably the

1:18

world's most popular podcast by certain Joe

1:20

Rogan. It's. Quest to dominate the

1:23

global podcasting market. Did

1:25

have some challenges. It's acquisition of Gimlet

1:27

was marred with lay offs and cancellations,

1:29

and and twenty Twenty three. it laid

1:32

off two hundred more folks and combined

1:34

what was left of it's acquisitions and

1:36

was single podcasting arm. While those moves

1:39

made waves and not altogether positive ones

1:41

with the podcast and community at large

1:43

Spot If I appears to have emerged

1:45

mostly unscathed. And. Now spot

1:48

if I appears to be trying to

1:50

turn the page on all that by

1:52

turning the pages. Yep! What

1:54

was once a music only destination

1:56

is leaning into audio books. Last.

1:59

Fall. Rolled out a new audio book

2:01

feature for it's paid subscribers. Most folks

2:03

could have access to two hundred thousand

2:05

titles for no extra charge, but they

2:07

were limited to two titles a month

2:09

and fifteen hours of listening. Book.

2:12

Lovers certainly took notes. Spotted By

2:14

says that since it launched users

2:16

have listen to one hundred fifty

2:18

thousand titles and now the feature

2:20

is spreading. Last week it hit

2:22

Canada, Ireland, and New Zealand after

2:24

already being available in the Us,

2:26

Uk, and Australia. How. Many

2:28

hours you can spend listening depends on

2:30

how much you pay if you listen

2:32

to music on Spotify without paying. That

2:34

is, if you listen to music with

2:36

ads, you can't access the audio books

2:39

unless you pay a ten dollar flat

2:41

see monthly which will get you fifteen

2:43

hours. But premium users those who pay

2:45

for ad free music for eleven bucks

2:47

a month can have fifteen hours of

2:49

audio books for free. Some think those

2:51

numbers don't quite make a lot of

2:53

sense. As the birds notes quote, audiobook

2:55

listeners are paying nearly the same amount

2:57

while getting. Half the benefits and quote.

3:00

And like his podcast acquisition spotify,

3:03

pushing to audiobooks hasn't been without

3:05

controversy this time. Spot A I

3:07

appears to have angered the publishing

3:10

industry. Bloomberg reported that some publishers,

3:12

like Macmillan, told writers they would

3:14

only receive royalty payments if users

3:16

listen to their entire books through.

3:19

That's. Different from other bottles were authors

3:21

are paid when their titles are purchased.

3:24

Bloomberg noted to Spot if I may

3:26

have different terms with publishers. Despite

3:28

the pushback from authors, however, Spot A

3:30

Fight is marching on. The company has

3:33

said that it's now the second largest

3:35

audio book provider behind a long

3:37

time figure in the audio book world,

3:39

and that would be audible. Audible

3:42

is owned by Amazon, which we should

3:44

mention also owns Wandering Audibles. pricing structure

3:46

is different from Spot a Fight for

3:48

fifteen bucks. Listeners can get unlimited hours

3:51

of listening to a selection of titles,

3:53

plus a monthly credit to purchase one

3:55

book they get to keep. Users.

3:57

Can also directly purchase audio books for.

4:00

Around fifteen to seventeen bucks a

4:02

pop, that unlimited listening is a

4:04

step up on Spotify, but spotted

4:06

by the Verge Notes has many

4:08

more titles in it's subscription plans

4:10

than does Audible. Like

4:12

any good novel, the stage has

4:14

been set for a pretty climactic

4:16

scene Between these two companies can

4:18

spot a fine. It's have the

4:20

investments topple. An audio book mainstay

4:22

will audible expanded subscription plans to

4:25

lure in more users. And.

4:27

For the love of when will the next

4:29

fourth win both be? That

4:31

way to see. by the meantime

4:34

this story is sure to be

4:36

a page. From

4:40

wondering this is business More space. I'm

4:42

your Host David Brown Written and produced

4:44

by Dressing Room on Our executive Producers

4:46

are to the Rubio and most is.

5:03

A Prime Members You can listen

5:05

a Business Wars Daily ad free

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on Amazon Music download the Amazon

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Music app today or you can

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listen ad free with Wonder He

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plus an Apple Podcasts. Before you

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go, tell us about yourself by

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completing a short survey at Wonder

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