Mark Gilman
Bust My Brand
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Mark Gilman
Bust My BrandEpisodes
Mark Gilman
Bust My Brand
A podcast
Good podcast? Give it some love!
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An American icon has closed its doors due to a lack of attention and strategy, in part, to its eCommerce platform. As Walmart and Target zoomed by in its collective pursuit of keeping customers away from Amazon, Sears has now paid the price for
In this debut episode of "Bust My Brand," Pitchnoise Strategic Communications President Mark Gilman looks at the decision by Dunkin Doughnuts to drop the Doughtnuts from their Brand. Unlike many companies whose brand changes have been disasters
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