This week we start out on a trajectory out of our earthly bonds, but then we come back again all knowledgeable and shit about Ad campaigns. Jarrod and I talk about ideas and ideation. Yes they cost money. Yes the idea is best revealed in the execution, but before we can execute something (it's a scary word isn't it) we have to come up with an idea. It's not as easy as it sounds. We have come up with some real zingers of an idea, even talk about Mastercard's Priceless Memes and Holiday Inn's "It won't make you smarter but you'll feel smarter" Campaign (https://www.youtube.com/watch?v=eHCTaUFXpP8) and Geico "I saved a ton of money" ideas. Got Milk tho? (https://www.youtube.com/watch?v=NKllfrSvrE0) We also talk about the bad ideas that led to even worse executions (cough cough *Giant Cockroach!") and why sometimes it's just best to leave the client to torpedo their own campaigns by themselves.  . . Remember Angostura XS? Yeah no one does. But That's Not Important Right Now! A podcast on Advertising and Marketing. Its fun, come listen and leave us a comment and subscribe. Thanks for listening!

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