In the essay "Advice, like youth, probably just wasted on the young" by Mary Schmich, immortalised in the the Baz Luhrmann song "Wear Sunscreen" She likens Advice as ". . . a form of nostalgia, dispensing it is a way of fishing the past From the disposal, wiping it off, painting over the ugly parts And recycling it for more than it's worth." Well our advice to writers and admen and producers of content is, go easy on the Nostalgia-baiting! Using Nostalgia as a sales technique becomes old very quickly. Do you remember "Green Sands"? Sure, where is it now? All this and more, including 100 years of Crix and 100 years of Angostura Aromatic Bitters in this week's episode of But That's Not Important Right Now. A Podcast on Advertising! 

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