In this Buttoned Up episode, Daniel Seong interviews David de Jesus, the CEO and chief adventurer at Tredder, a company revolutionizing insurance by providing specialty outdoor and adventure travel coverage. David shares his journey, which started with a tech career at Microsoft and led to him founding Tredder to address the need for insurance coverage for outdoor enthusiasts. Tredder offers supplemental policies that cover vehicle modifications, such as overlanding equipment and aims to support various outdoor activities beyond overlanding, like van life, kayaking, hiking, and biking. The company has garnered interest from over 6,000 potential customers before the official launch. David emphasizes the importance of perseverance, creativity, and remaining undeterred in pursuing entrepreneurial ventures. Daniel and David's conversation highlights Tredder's unique offerings and potential impact on the insurance industry, providing valuable insights for independent agents and consumers.

3 Key Episode Takeaways

1. Don't be deterred easily: David's delusion and persistence through 40 company attempts led to the success of Tredder. Not letting the challenges deter you too quickly is essential for entrepreneurial success.

2. Grit and resilience: David's journey exemplifies the importance of grit, consistency, discipline, and hard work in pursuing entrepreneurial ventures.

3. Identifying opportunities: David's ability to creatively work through challenges and find solutions led to the creation of Tredder, addressing a crucial need in the industry.

Show Overview

02:12 David de Jesus diversifies, advocates nature, boosts camping popularity.
03:47 Outdoor industry contributes $1 trillion to economy.
08:42 Required supplemental ENS program for comprehensive coverage.
11:45 Struggle to find reinsurance partner, Tokyo Marine.
14:32 Program designed for adventurers at competitive rates.
19:24 Expanding overlanding into other outdoor activities supports hobbyists.
19:58 Seek inspiration, take the leap, embrace change.