Episode Transcript
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0:00
I took that as a personal
0:00
nod to Kevin, thank you that
0:03
they recognize that all of the
0:03
content they have in there is
0:05
not a podcast that they're like,
0:05
technically, it's not a podcast,
0:08
but it's, you know, like the Joe
0:08
Rogan show is not a podcast
0:11
right now. It's a show. So I
0:11
really appreciate it that
0:13
Spotify is trying to win me over.
0:14
Is it working?
0:16
They're trying. It's a slow burn.
0:25
On this episode of
0:25
Buzzcast Alban is out, so we
0:29
have invited Krystal Proffitt of
0:29
the Proffitt Podcast and the
0:33
Poddy Report back on. Hi,
0:33
Krystal.
0:36
Yeah, I love being
0:36
here. Thank you for inviting me,
0:39
Jordan, and it's good to see
0:39
you, Kevin. Yeah, it's say that
0:43
because I literally was gonna
0:43
say I just saw Jordan. It hasn't
0:46
even been a week. We were
0:46
together like just hanging out
0:51
just a second ago. So yeah, this
0:51
is awesome.
0:53
So how was it? You guys
0:53
were just at Podcast Movement
0:55
Evolutions, right?
0:56
Yes. In Vegas.
0:58
Okay, so that is like a
0:58
conference that I've never been
1:01
to like, which is surprising
1:01
because I've been to most
1:04
podcast conferences, but I've never made it over to evolutions. And I've heard this
1:05
from from people. But I want to
1:08
hear your take on like, what is
1:08
the big difference between
1:11
Podcast Movement Evolutions and
1:11
the regular Podcast Movement, I
1:15
guess, proper, or original
1:15
Podcast Movement that takes
1:18
place every summer.
1:18
So for me specifically,
1:18
this is the first time I've ever
1:22
attended Evolutions, the last
1:22
time I went to a Podcast
1:25
Movement was actually in
1:25
Nashville in 2021. So the
1:28
comparison is like night day,
1:28
because that was like the height
1:32
of Delta and Mark Cuban being
1:32
there. And like all the things
1:35
that happened in Nashville that
1:35
year, but this one definitely
1:39
felt smaller. I had talked to a
1:39
few people that said that they
1:42
were expecting maybe 1500 people
1:42
there. I'm not sure what the
1:46
exact number was, but it just
1:46
felt a lot more intimate. The
1:49
other ones that I've gone to, I
1:49
feel like were just podcasters
1:53
everywhere. And they're like,
1:53
hey, you know, there's just like
1:57
a different kind of energy,
1:57
where everyone just felt like,
2:00
listen to my show. And this is
2:00
what it's about. And this is
2:04
what I'm trying to do. And that
2:04
Creator energy that I just I've
2:07
really felt at Podcast Movement.
2:07
The last time I went was missing
2:11
at this one. This one felt a
2:11
little bit more. I'm trying to
2:15
think of the right word to say
2:15
it because it's not a knock on
2:18
like industry podcast, but it's
2:18
it just felt more like corporate
2:22
in a way that it hasn't felt
2:22
previously at other podcasts
2:25
conferences. Like I felt like
2:25
there was a lot more suits.
2:29
That's the best way to say it.
2:29
Like there are a lot more suits
2:32
running around. Yeah, that I'm
2:32
like, Oh, they must be an
2:36
important person where I'm like,
2:36
Hey, I'm in my workout clothes.
2:40
And I'm just I showed up to
2:40
because this is how I podcast.
2:43
This is how I live my life. And
2:43
that was the biggest thing is I
2:47
felt like so much of it was
2:47
catered to industry
2:50
professionals, or people that
2:50
are looking to make not just a
2:53
business out of their podcast,
2:53
but like, create a brand like
2:57
smart lists. And you know, Joe
2:57
Rogan, and like these, the
3:00
biggest podcast in the world.
3:00
And that was the biggest one.
3:03
But Jordan, I don't know what
3:03
other things you want to add.
3:07
I definitely agree with
3:07
you that it felt a lot more
3:11
corporate, I think there was a
3:11
really heavy focus on branded
3:15
podcasts. There were so many
3:15
talks about that. But it was
3:18
definitely more intimate than
3:18
Podcast Movement. And it was so
3:21
weird because we were in such a
3:21
big space in this casino,
3:26
essentially. And I knew a lot of
3:26
people that were there. And for
3:31
like days, I was just like
3:31
circling the expo hall, like
3:34
hoping to see people. I
3:34
literally would like sometimes
3:38
be in the expo hall for like 40
3:38
minutes waiting for a session
3:40
and like, kind of looking for
3:40
people that I know. And like
3:44
nobody stopped to talk. Like I
3:44
didn't see anyone I knew. It was
3:47
so weird.
3:48
So this is very different
3:48
than what my perceptions had
3:51
been about Evolutions because I
3:51
thought, in my mind, Evolutions
3:54
was a place more for independent
3:54
podcasters and people who were
3:57
like looking to get into
3:57
podcasting, like a place for
4:00
beginners to go. But it sounds
4:00
like that's not either my
4:03
perception was totally off, or
4:03
it's like maybe evolutions is
4:06
shifting a little bit.
4:08
I think back again, I
4:08
don't like the comparison of
4:11
like my previous experience. And
4:11
this one, I would say that there
4:14
were so many more people just
4:14
getting started at the previous
4:18
Podcast Movement that I
4:18
attended, whereas this one,
4:21
there were still some beginners,
4:21
right? They had a beginner
4:23
tract, and they had, you know,
4:23
people that were they just
4:27
recently started in the last few
4:27
months or they were about to get
4:31
started. But I felt like that
4:31
was the exception and not the
4:34
rule. Most people were there
4:34
that were some of them that
4:39
didn't even have a podcast. They
4:39
were agents or they were podcast
4:42
networks, or they were editors
4:42
or managers that were looking
4:45
to, I guess find the next Joe
4:45
Rogan person like I don't know,
4:50
like I don't really know what
4:50
their whole shtick was, but I
4:53
felt like there was a lot more
4:53
of that that I hadn't seen
4:56
previously.
4:57
I think that this
4:57
Podcast Movement was a little
5:00
less attended because it was
5:00
based in Las Vegas. Like I had
5:04
talked to so many people. And I
5:04
was like, Are you coming? Are
5:06
you coming? And they're like,
5:06
No, I don't like, I don't like
5:09
Vegas. I don't want to go to
5:09
Vegas. This was the third time
5:12
I've been there. I really enjoy
5:12
walking around and like seeing
5:15
just all the sights and the
5:15
shows and stuff like that. This
5:18
was a very different experience
5:18
going to a conference there was
5:22
not so great. I mean, it was in
5:22
the casino, right? So like, you
5:27
just walked in, I had to wash my
5:27
clothes when I got home because
5:29
they just kind of smelled like
5:29
cigarettes. The other thing was
5:32
how expensive it was. It was
5:32
never that expensive before. So
5:37
Kevin, they had a Starbucks in
5:37
the hotel. I got to breakfast
5:42
sandwiches and two coffees. What
5:42
do you think that cost me?
5:45
It was expensive? I mean,
5:45
how is Starbucks pricing not
5:48
standardized across, at least
5:48
the US? You would think to
5:52
breakfast sandwiches and two
5:52
coffees that that should be like
5:55
no more than 20 to $23.
5:57
It was $50.
5:58
Yeah, that's crazy.
5:58
That's like more than airports.
6:01
Yeah. Oh, no, it was
6:01
more expensive than the airport
6:04
for sure. For sure.
6:06
So I want to touch on
6:06
the things that I did really
6:08
enjoy from Podcast Movement
6:08
Evolutions. And Kevin, you and
6:13
Alban had talked about how at
6:13
pod fest, like you had people
6:16
like Buzzcast listeners come up.
6:16
And I finally got to experience
6:18
that this time at evolutions.
6:18
And it was really fun. I got to
6:21
see people from the Facebook
6:21
group and get to hug them in
6:25
person. And that was really
6:25
awesome. And then also doing the
6:29
pod News Live show on the stage
6:29
at evolutions was really cool
6:33
moment. For me, that was really
6:33
fun. And it was great, because I
6:37
have always kind of had a little
6:37
bit of an insecurity about how
6:40
much I outline. I feel like I do
6:40
it too much where to the point
6:45
where it's like almost scripted.
6:45
And I was so relieved to see
6:48
that James and Sam actually
6:48
outline the heck out of the
6:52
Podnews Weekly Review. And I was
6:52
just like, yes, I've never been
6:56
so comfortable on stage, as when
6:56
I had that in my hand.
7:00
This is like the number
7:00
one thing that has helped me
7:03
because Jordan, Jordan and I
7:03
will always say like, we're on
7:06
the opposite ends of the spectrum, when it comes to editing, like Jordan knows how
7:08
to masterfully like curate
7:13
something that's just going to
7:13
be like, you know, the most
7:16
sweetest thing that could ever
7:16
hit your ears and me, I'm like,
7:20
I'm gonna record this and I'm,
7:20
unless I make a huge mistake,
7:23
there's gonna be absolutely zero
7:23
editing. And I'm gonna run that
7:26
maybe through magic mastering
7:26
and we're calling it. That is my
7:30
level of editing. But it really
7:30
does help the more that you have
7:34
things scripted out. And even if
7:34
you don't say it verbatim, I
7:38
always tell people like you want
7:38
to be scripted, but not sound
7:42
scripted. And that's where you
7:42
kind of it just comes in
7:45
practice, practice, practice,
7:45
practice, the more that you
7:48
record. And the more that you
7:48
put stuff out there. It just
7:51
really helps you read your
7:51
outlines faster or know like
7:55
those key elements that you want
7:55
to remember or say, or you even
8:00
want to quote yourself, and you
8:00
know, not be all weird about it.
8:03
But say something like, Oh, this
8:03
is the point I want to like,
8:07
reiterate like, say it once and
8:07
then say it again slowly,
8:11
because you're just trying to
8:11
put the emphasis on it. But it
8:13
really does help that script. I
8:13
love it.
8:16
Krystal, you ran a session, right?
8:17
Yeah, it was on the
8:17
beginner track. And it was
8:20
called How to Talk to Yourself.
8:20
And it was lessons learned from
8:25
1000 podcast episodes. So which
8:25
is crazy, crazy, like it is
8:30
bananas 1000 podcast episodes.
8:30
So for you know, anybody that
8:36
that doesn't know. So I didn't
8:36
mention earlier, I have a daily
8:38
podcast. And at this point, that
8:38
Daily Show, which I started in
8:43
2020 has 790 ish episodes that
8:43
we're up to now. So that one
8:50
alone has so many and then my
8:50
profit podcast has, you know,
8:54
400 So we're I mean, we're at
8:54
1100 episodes at this point. And
8:57
so I thought, Well, it'd be
8:57
really fun. I mean, first of
8:59
all, what a name right? Yeah.
8:59
1000 episodes, people are like,
9:02
cool. What in the world? What
9:02
are you talking about? But yeah,
9:05
that was it was so fun, and the
9:05
beginners that showed up there.
9:10
So this is one thing because
9:10
like Jordan, I said, it was very
9:13
intimate. And that wasn't always
9:13
like a bad thing. Like it was a
9:17
really awesome thing. Because I
9:17
felt like if the sessions would
9:21
have been a lot bigger, it
9:21
wouldn't have allowed for such a
9:24
I guess a space where people
9:24
could ask really good questions
9:28
and then like come up later and
9:28
chat with you or ask questions
9:31
like, Hey, let's go out to the
9:31
hall you know, and talk for a
9:34
little bit, which you don't
9:34
really get that if the sessions
9:38
were huge. And so that was that
9:38
was a lot of fun. But it was it
9:42
was great. I loved having
9:42
Jordan. Jordan was like my
9:45
cheerleader and she was like, Oh
9:45
my God! This is great. She
9:48
laughed at all my jokes which is
9:48
I mean to to anybody, like that
9:51
was fantastic.
9:53
And I have like a really
9:53
loud cackle so I'm sure that
9:56
helps. No, I loved that you had
9:56
like an Oprah moment. To have
10:00
like you get a book, you get a book.
10:02
Yes, yes. So I had my
10:02
husband go with me. And that was
10:07
fun too. So Jordan and I both
10:07
had our husbands. And that was,
10:10
that was interesting too,
10:10
because I had never gone with me
10:12
before. And he vaguely he's not
10:12
into podcasting. He's not in a
10:16
digital marketing online
10:16
business space. So he doesn't
10:19
really get to see what I do. And
10:19
so for him to come and help out
10:23
and watch me speak on stage, and
10:23
he handed out copies of my book,
10:27
to people that ask questions, it
10:27
was it was a lot of fun. It was
10:30
really cool.
10:30
It's great. So what were
10:30
what was the size of the rooms?
10:33
Like big rooms, but smaller
10:33
crowds? Or?
10:36
Yeah, I mean, well, I
10:36
would say it was like, the way
10:39
that the beginner room was set
10:39
up was kind of nice, because it
10:42
actually had tables and chairs
10:42
and everything, I would say that
10:45
they probably had them set up
10:45
for anywhere, probably 50 to 75
10:49
people to sit comfortably in
10:49
those rooms. And then I think
10:53
for my talk specifically, there
10:53
might have been around 30 ish, I
10:57
would guess.
10:58
I agree with you. I like
10:58
that session size, though, like
11:00
30, that's a good size. What I
11:00
don't like is when they put you
11:03
in a room that can like see 200
11:03
And then you have 30 people
11:06
Yeah, and it kind of zaps the
11:06
energy. But if you're in the
11:08
right size room for that size
11:08
crowd, then it can feel really
11:12
good, exactly what you said.
11:13
I felt about 50% full
11:13
like it felt like it felt like
11:17
it was just enough. And it was
11:17
again intimate enough and small
11:21
enough and and spatial wise for
11:21
the beginner tract was great
11:25
because it was more of a
11:25
rectangle room or a like
11:28
rectangle as in like wide.
11:28
Whereas some of the other ones
11:31
were very long and narrow. And
11:31
it made it kind of awkward
11:35
because you were super far away
11:35
from the stage. And some people
11:40
again, at a podcast conference
11:40
didn't know how to use their
11:42
microphone, which is really
11:42
funny, because you could tell
11:44
which ones were podcasters and
11:44
which ones weren't. Because you
11:47
could hear people screaming from
11:47
the back, like put the mic to
11:49
your mouth. Come on, like put it
11:49
up there. But it was it was
11:54
great. The size of the rooms
11:54
were awesome. And the intimacy
11:57
of having people tell you about
11:57
their podcast and ask you
12:01
questions was just I mean, it's
12:01
what I live for. And it was it
12:05
made it everything worthwhile to
12:05
go.
12:07
There was something in
12:07
your session that you had talked
12:10
about that really resonated with
12:10
me so much, and I wanted to talk
12:14
to you about it while I have you
12:14
on here. But you chatted about
12:18
how stumbling is necessary. And
12:18
I personally struggle with like
12:23
an intense fear of failure or a
12:23
fear of like judgment from
12:26
others. And so stumbling is not
12:26
something I want to do ever. I
12:31
think that your talk actually
12:31
helped me a lot. And yeah, so I
12:34
just want to talk with you a
12:34
little bit about your points on
12:37
that.
12:37
Yeah, to set up the
12:37
story a little bit, I shared a
12:41
little bit about how it's really
12:41
cool to share the highlight
12:44
reel, right, you're all the cool
12:44
things. I've spoken on stages.
12:48
I've done this, I've done that.
12:48
And that's the Instagram
12:51
highlights that everybody sees,
12:51
you know, everything that's on
12:54
your feed. And people are like,
12:54
Oh, you're so successful, or
12:58
you're so this or that. And I
12:58
love sharing the messy places of
13:02
my story. Because that's when
13:02
people really relate to you and
13:05
say, Oh, you've messed up to
13:05
like, you're not perfect,
13:10
because a lot of people,
13:10
especially podcasters, and
13:13
content creators in general,
13:13
think that so many of us just
13:17
woke up one day, turn on a
13:17
camera, put a microphone in our
13:20
hand, and we're like, oh, I'm a
13:20
YouTuber, I'm a podcaster. And I
13:24
never make mistakes. And I'm
13:24
like, oh, no, actually, I've
13:27
made all the mistakes, which is
13:27
why I can stand here today and
13:31
tell you what not to do. And so
13:31
I shared about, you know, being
13:36
a stay at home mom for several
13:36
years. And I was like, I don't
13:39
Is this do I need to just do
13:39
this with my life forever and
13:42
ever. And then I started
13:42
writing, I started blogging, I
13:45
did that really, really badly. I
13:45
always tell people, I was a
13:48
terrible blogger. And then my
13:48
blogging mentor started a
13:52
podcast and I was like, Oh, well
13:52
she can do this, then I can do
13:56
this. And so that's the
13:56
stumbling phases of me getting
13:59
into podcasting, and then
13:59
eventually figuring out like,
14:04
Oh, I really love this. Like, I
14:04
don't just love creating the
14:07
podcast, but I love helping
14:07
other people make it easier
14:11
because I can explain things
14:11
that aren't technical or that
14:14
aren't super complicated. And so
14:14
if I hadn't have started at that
14:19
point in my journey, I wouldn't
14:19
have stumbled into podcasting,
14:22
which is eventually what I did.
14:22
So you know, for anybody that's
14:25
listening right now, if you're
14:25
in this awkward stage of I don't
14:29
really know what I'm doing. I
14:29
just launched a podcast. I'm
14:32
just getting started. I'm trying
14:32
to figure this out, like kind of
14:36
sit in that awkwardness until
14:36
you can push through it because
14:40
Jordans had it Kevin's had it
14:40
like we've all had it. And you
14:45
don't have to have all the
14:45
answers all the puzzle pieces
14:48
like out on the table fit
14:48
together perfectly. To get to
14:52
that next step. Maybe figuring
14:52
something out is what you know,
14:56
who knows, maybe that's how they
14:56
ended up with chat. GBT. Yes No
15:01
fumbling around with stuff. And
15:01
they're like, Oh, hey, look, we
15:03
got this thing to spit some cool
15:03
stuff back out at us, you know.
15:07
So you just got to keep going.
15:08
Yeah, it's like a macro
15:08
version of trust the process,
15:12
for sure. And when you're a
15:12
perfectionist, it's really hard
15:15
to do that.
15:16
Yes.
15:17
There is this gift that
15:17
we all have when we first start
15:20
out in whatever creative
15:20
endeavor, you're starting out.
15:22
You don't have an audience yet,
15:22
right. And so in the podcasting
15:24
world, not only do you not have
15:24
an audience at the beginning,
15:27
but you might not have an
15:27
audience for a long time, it's
15:29
really hard to grow your
15:29
audience on podcasting. But in
15:32
podcasting, but instead of like
15:32
looking at that as a negative,
15:35
like I'm doing all this work,
15:35
and not a lot of people are
15:38
listening yet, like the other
15:38
side of the coin on that is that
15:41
you have this time to hone your
15:41
craft to get really good. And
15:44
while you're getting good, the
15:44
people who are following you
15:46
along while there might not be
15:46
many, they're cheering you on.
15:49
And they're they're becoming
15:49
these, like super fans of you.
15:51
So like when you get really big,
15:51
like everyone wants to be the
15:54
first fan of whatever bands like
15:54
there's a huge band, they're
15:57
super popular. You're like, oh,
15:57
well, I listened to them back in
15:59
the 80s. Right? Everyone wants
15:59
to be that person. Yeah. And so
16:02
people want to be like that for
16:02
podcasters, too. So they're
16:05
cheering you on, they want to be
16:05
your earliest fan. And they it's
16:08
so great for them to be a part
16:08
of that journey to listen to you
16:11
in the beginning and listen to you stumble, and listen, you stutter and feel awkward and
16:12
find yourself and find your
16:15
voice and build your confidence.
16:15
And then years down the road,
16:18
when you have a larger audience
16:18
or, you know, someone's looking
16:20
for new podcasts. And they can
16:20
recommend you, they can say, Oh,
16:22
I've been listening them for years, and they've been on this great journey. It takes a lot of
16:24
confidence. And for sure, like
16:27
podcasters talk all the time
16:27
about this imposter syndrome
16:30
that we all experience to some
16:30
degree. But like I think what I
16:34
hear you saying and it's very
16:34
encouraging to me, and hopefully
16:37
anybody who's listening, this is
16:37
like, instead of looking at it
16:40
as I have to perform, I have to
16:40
be perfect, like look at it as
16:43
the gift of I don't have to yet
16:43
like this is an opportunity for
16:46
me to figure it out and to get
16:46
better. And the few people that
16:49
are listening, they understand
16:49
that I'm not great. And maybe
16:52
that's what they like about me.
16:52
And so like push into that step
16:54
into that, and you'll get better
16:54
over time, but you got to stick
16:57
with it. You got to keep plugging away. You got to keep showing up every week and you
16:59
got to keep doing it because the only way you're gonna get better
17:01
is by keep doing it.
17:04
Yeah. And I want to
17:04
circle back around to bands are
17:07
being fans from the beginning.
17:07
Because Lance Bass from NSYNC
17:11
was there. We were fangirling.
17:11
Totally.
17:16
I literally got to the
17:16
keynote stage 20 minutes before
17:21
that, and I got a front row
17:21
seat.
17:24
So awesome. I saw her
17:24
up there with her phone. She was
17:26
like snapping pictures, take
17:26
videos. I was like I love it.
17:29
I did! I got a lot of
17:29
videos and I have my phone like
17:33
in front of my face like this.
17:33
And I know at one point like
17:36
Lance locked eyes with me, and I
17:36
know he saw me like with my
17:39
phone up in front of my face.
17:44
He's great. And he
17:44
hasn't aged a bit for anybody
17:47
wondering he hasn't aged a bit.
17:48
Yeah, he looks great.
17:49
What is Lance doing now?
17:49
Is he is he in podcasting.
17:52
He's like a cosmonaut.
17:52
And he's no, yeah, he's got a
17:57
podcast.
17:58
I just remember Guncle
17:58
and I thought that was the
18:00
funniest term ever.
18:01
So yeah, he's really big
18:01
on TikTok, which is Yeah, Guncle
18:06
Lance. So, gay uncle.
18:09
Your gay uncle Lance.
18:09
That was the best term. I'd
18:14
never heard that before. Like,
18:14
oh, my gosh, this is great.
18:16
That was actually really
18:16
great session. Yeah.
18:18
So he is and I don't
18:18
remember the name of their
18:22
organization, but it was for the
18:22
LBGTQ community and what they do
18:28
over on iHeart. So I know that
18:28
that was the thing that they
18:30
were talking about on the main
18:30
stage was the inclusivity and
18:34
like DEI, for just that. I'm
18:34
trying to think of what their
18:39
organization was called. But it
18:39
was it was really interesting to
18:42
hear about just having more
18:42
diverse voices and podcasting,
18:47
so it was a good session.
18:52
Okay, so also, at Podcast
18:52
Movement evolutions, James
18:55
Cridland from Podnews, got up
18:55
and did a session and he went
18:58
through his podnews report card.
18:58
Did you guys attend the session?
19:02
It was great. It was
19:02
really interesting. And he
19:05
started the report card out with
19:05
some context of information he
19:10
had gotten from pod track. And
19:10
this is going to sound a little
19:14
bit stat heavy, but like, bear
19:14
with me, because I know and this
19:18
slide came up, I audibly gasped,
19:18
I was like, This is so cool. So
19:23
the first slide was about the
19:23
audience of the platforms. And
19:27
you know, their share of a full
19:27
audience because they have done
19:31
this over 2 billion global
19:31
downloads in January of 2023. So
19:35
in January, a third of all US
19:35
podcast listeners, were using
19:40
Spotify as a platform. But
19:40
here's the kicker, this is where
19:44
things get interesting. The
19:44
total share of downloads, Apple
19:48
podcasts had 70% of the share of
19:48
downloads, even though they only
19:53
were a quarter of the platform
19:53
usage, which is crazy.
19:56
So when he put these
19:56
up, like it literally took my
20:00
brain a second to be like, Wait,
20:00
this makes zero sense to me.
20:04
Like, I don't understand what's
20:04
happening. Because I'm one,
20:07
you're saying that you know, a
20:07
third of all podcast listeners
20:11
on Spotify. But then you go to
20:11
the next slide. And it's 70% of
20:15
all downloads are coming from
20:15
Apple. And so I just I found
20:20
this to be so interesting. Well,
20:20
first of all, I don't use either
20:23
app for my podcast. Anyway. So
20:23
you don't know. I don't use
20:27
either. What do you use? So I
20:27
use good pods, like I'm a tried
20:31
and true, like, I love good pods
20:31
so much. It's the app that I
20:35
always use. So hopefully, it'll
20:35
be on the list one day, it's not
20:38
even on here. It's not it's in
20:38
the other category at this
20:41
point. But I just thought it was
20:41
so interesting, because I was
20:45
thinking, well, are people just
20:45
really listening to episodes?
20:50
Like, I mean, how is it such a
20:50
stark difference from the amount
20:56
of listeners to the amount of
20:56
downloads? I don't know, what
20:58
are what are your thoughts?
21:00
Right? So I have a theory, but I'm wondering, did James, did James present his own
21:02
theory on this?
21:04
I don't recall that he did.
21:06
I think that he went
21:06
into it. But again, this was
21:09
like, there were like, 1000s of
21:09
charts and this presentation. So
21:15
we want to we want to know your
21:15
theory. Kevin, What's your
21:17
theory?
21:18
All right. So my theory
21:18
is these apps work very
21:20
differently. Apple podcast is
21:20
set up as like a download app.
21:23
So when you follow a show, even
21:23
if you don't listen to the most
21:26
recent episode, that it's
21:26
downloaded, it has it queued up
21:28
in the background for you,
21:28
right. And so it's downloading
21:31
on a regular schedule, whether
21:31
you're listening or not. And as
21:34
long as you have some level of
21:34
interactivity with the
21:38
particular podcasts that you're
21:38
following, it will continue to
21:41
download. And so I think, I
21:41
think it's like, until I think
21:45
by default, until it has like
21:45
three episodes that you haven't
21:48
listened to at all yet, it will
21:48
just keep downloading. So as
21:51
long as you're listening to like
21:51
one out of every three episodes
21:53
that drop for a podcast feed,
21:53
it'll keep downloading them.
21:56
Spotify is very different. I
21:56
think, again, by default, I'm
21:59
not sure if you can get in and configure it to work differently. But out of the box,
22:01
I think it won't download
22:03
anything, like you'll follow
22:03
shows, and it will just have
22:06
queued up so you can tap them to
22:06
listen. But it won't actually
22:09
download anything until you tap
22:09
to listen to the episode. And so
22:12
I wonder if that's where the
22:12
huge discrepancy comes in.
22:16
Yeah, I think you're
22:16
right. And also, I'm remembering
22:20
that Apple podcasts, I think it
22:20
was last year rolled out the
22:23
autoplay feature, where it just
22:23
like, will queue up the next
22:27
podcast episode, and it will
22:27
auto play at the back end of the
22:32
episode that you just finished
22:32
listening to. And similarly,
22:35
Spotify actually just launched
22:35
that same feature where they are
22:40
queuing up for auto play. So I'm
22:40
wondering if next year, we're
22:44
probably going to see Spotify
22:44
taking up a bigger share of the
22:46
downloads if they start
22:46
automatically playing other
22:50
podcast episodes. Another slide
22:50
that came up that I thought was
22:53
really interesting is audience
22:53
share for these platforms. One
22:58
that really stuck out to me is
22:58
that Amazon Music has jumped up
23:02
126% James said that he was
23:02
thinking it was because of them
23:08
rolling out the ad free versions
23:08
of like wondery, podcasts,
23:12
things like that. I forget what
23:12
the brands are. But if you have
23:16
Amazon Prime, then you get
23:16
access to ad free versions of
23:20
podcasts. And so that could have
23:20
helped their share of audience.
23:24
And I have to say like
23:24
I don't like just existing in
23:29
the podcast sphere, if you want
23:29
to call it that. I don't hear a
23:33
lot about Amazon or wondery. But
23:33
I heard so much like there were
23:37
they were very, very present at
23:37
Podcast Movement evolutions. I
23:42
don't know if it was because the
23:42
proximity to La it seems to be
23:45
where most everybody was coming
23:45
from, from one dri. But there
23:49
were so many people there. So I
23:49
feel like I mean, they're
23:52
showing up like they were
23:52
definitely there to talk about
23:57
all the different things. I
23:57
didn't see anybody from Apple,
24:00
Spotify, there were some people
24:00
from I heart. And I want to say,
24:05
Stitcher baby. I don't know if
24:05
there were or not. But I mean,
24:09
there was definitely if you look
24:09
at all the players that are
24:12
here, they definitely showed up
24:12
to like have some skin in the
24:16
game at Podcast Movement
24:16
evolutions, for sure. So I'm
24:20
curious to see what that looks
24:20
like in the future.
24:24
Yeah, it seems like out
24:24
of all of these players. Now, I
24:26
don't want to take anything away from Apple, because you guys know I'm really coming around to
24:27
what Apple is doing in their
24:30
podcasting app. But it does seem
24:30
like Spotify is out of these
24:34
companies that we're talking
24:34
about. So Apple, Spotify,
24:36
Google, Amazon, like Spotify is
24:36
the one that is most
24:39
aggressively trying to improve
24:39
their listening experience like
24:43
in their app, right. And it's
24:43
not an easy task for them
24:47
because they also have to
24:47
balance music, but it seems like
24:49
that's kind of how they got
24:49
their foothold in the world was
24:52
that they had really kind of the
24:52
best music listening experience
24:56
in an app. Like anybody who uses
24:56
Spotify will tell you the
25:00
curation of their music, their
25:00
suggested playlists that they do
25:02
and all that stuff. That's what sets them apart from everyone else. And so it seems like maybe
25:04
that's just part of the DNA of
25:08
that company is that they really
25:08
want to create these amazing
25:10
listening experiences. And so
25:10
when they started off in
25:12
podcasting, it's been easy to
25:12
criticize them and say like,
25:16
it's not that great compared to
25:16
what others have been doing. But
25:19
their approach seems to be, hey,
25:19
we don't have to knock it out of
25:21
the park day one, but we are
25:21
going to continually improve and
25:25
iterate and make this better and
25:25
better and better. And they're
25:27
doing a lot like we're going to
25:27
talk about some of the new stuff
25:29
that are introducing, you know,
25:29
in a second, but their app is
25:32
continually getting better. Now,
25:32
I don't use the app very often,
25:35
but I am constantly checking it
25:35
like two or three times a year,
25:38
because they're making these big announcements of all these things that are doing to improve
25:40
the listening experience.
25:42
That's kind of the thing
25:42
is like, you know, moving on to
25:45
the actual Podnews Report Card,
25:45
where James surveyed a whole
25:49
bunch of podcasters and
25:49
listeners, that's totally
25:52
reflected in the results from
25:52
this with as far as like the
25:56
overall like experience with the
25:56
apps, the insights of the apps
26:00
provided, how the creators feel
26:00
the apps are working for them,
26:04
too. You can see it reflected in
26:04
this year's survey results that
26:09
Apple and Spotify are scoring a
26:09
lot higher than they did the
26:13
previous year. It's definitely
26:13
known throughout the community
26:17
that they're making really big
26:17
improvements.
26:20
Yeah, to contrast that
26:20
we're not seeing that same level
26:23
of improvement with Amazon,
26:23
Google. I mean, we'll see what
26:27
YouTube is doing. But YouTube
26:27
seems like they're just kind of
26:29
like trying to figure out how to
26:29
fit podcasting into their video
26:33
first solution. So I don't know
26:33
that we're gonna see a lot of
26:35
adoption there. Now, it's not
26:35
that doesn't mean that's totally
26:38
bad. Because anytime one of
26:38
these new platforms that has a
26:42
large user base already comes
26:42
onto the scene, it introduces a
26:45
whole new level, or a whole new
26:45
world to podcasting. Right. So
26:49
there are people who probably just live in YouTube and use it a lot, who don't venture out and
26:51
discover podcasts today. So as
26:54
podcasts, enter the YouTube
26:54
ecosystem, new people are gonna
26:57
find out about podcasts. And I think the same thing probably happened with Amazon music.
26:59
There's a lot of people who use
27:01
Amazon music, and they
27:01
introduced podcasts, and they
27:03
got introduced to podcasting
27:03
through that. But if you really
27:07
want to get people to move from
27:07
one app to another, like if you
27:10
want somebody to stop using
27:10
Apple podcasts as your primary
27:12
listening app and jump over to
27:12
Spotify, or jump over to an
27:15
Amazon music, then you really
27:15
have to provide a compelling
27:18
reason for them to do that. And
27:18
Spotify strategy seems to be, we
27:22
want to create really good
27:22
experiences for people who were
27:25
listening in our app. And it
27:25
seems to be working for them.
27:28
And again, not to say that Apple's not improving because they are their app is getting
27:30
really good. But I just don't
27:33
see that same thing happening.
27:33
And Google podcasts is doing
27:35
nothing. I don't really know
27:35
that Amazon podcast has changed
27:38
much since launch. And they've
27:38
been out for a while now.
27:40
You brought up YouTube.
27:40
And I have to say that video
27:43
podcast is one of the things
27:43
that people kept talking about.
27:47
And it's funny because I think I
27:47
went to almost every session
27:50
about video podcast, and the
27:50
definition of each one was
27:54
different, every single session.
27:54
So I'm curious, Kevin, if you
27:58
had to describe a video podcast,
27:58
what would that look like?
28:02
Oh, boy, I would want to
28:02
understand, like who's asking
28:05
the question, so I could speak
28:05
to them in a way that aligns
28:08
with what they're thinking, like, I'm not really big on-
28:10
I'm a brand new
28:10
podcaster. I've never created an
28:12
audio podcast or video content,
28:12
like, I just want to know,
28:16
should I do a video podcast?
28:16
What would you say to them?
28:21
I would say no, I would
28:21
say no, I wouldn't suggest that
28:23
you do a video podcast. So like
28:23
a true video podcast would be a
28:27
video file that is has an
28:27
associated RSS feed, right. And
28:30
you can do that. You can't do
28:30
that on Buzzsprout. But there
28:33
are ways to do it. It's just not
28:33
very popular, because, well,
28:37
there's a whole lot of work that goes into creating video, first and foremost, hosting that
28:39
yourself or on somebody like
28:43
Buzzsprout, like Libsyn or
28:43
something, it can get expensive,
28:45
because the files are big. And
28:45
so when you're, you're doing
28:47
paid podcast hosting, you're
28:47
going to be paying for all that
28:50
bandwidth and storage. And so
28:50
the easier solution to lower
28:54
barrier to entry solution to
28:54
that has been YouTube. And
28:56
YouTube has come along and said,
28:56
Oh, you can host here for free.
28:59
And we have millions and millions of people who are on our platform looking for video
29:01
content, we've got a really great recommendation engine. So
29:02
if you do something that's
29:05
compelling, we'll try to serve it up to people who might like that kind of stuff, and we'll
29:07
help you grow. And so they've
29:10
dominated that space. Now,
29:10
that's not video podcasting,
29:12
technically. But it pretty much
29:12
has become that because YouTube,
29:16
like owns the online video
29:16
space. And so I would always say
29:19
like, if you really want to get
29:19
into video podcasting, even
29:22
though YouTube technically,
29:22
isn't it, it's a fine solution
29:25
for it. Now, that being said, we
29:25
will see if Spotify has the
29:30
ability to change that. So
29:30
Spotify seems interested in
29:33
competing with YouTube for
29:33
online video stuff, which nobody
29:37
has challenged YouTube in the
29:37
video space for years and years
29:39
and years. So let's see if
29:39
Spotify can actually pull
29:43
something off here and open up
29:43
the video space a little bit.
29:46
Their initial entry into the
29:46
space was just like for Joe
29:49
Rogan and a few other select
29:49
shows. Since then, they've said
29:52
okay, now anybody can push video
29:52
into Spotify, but you have to
29:55
use our publishing tools to do
29:55
that. And now most recently,
29:59
they said we're going to open Add it up so that you can push video and even if you don't use
30:01
our publishing tools, so I'll be
30:03
interested to see, I don't think
30:03
unless you're like someone who
30:07
loves to live on the cutting
30:07
bleeding edge, I don't think
30:10
it's a space that anybody should
30:10
jump into right now, because I
30:12
think you're gonna be doing a lot of work for very little audience. But over the next
30:14
couple of years, if Spotify
30:18
proves out that they can
30:18
actually serve up a reasonable
30:21
sized audience for video,
30:21
podcasting, and it's open,
30:24
meaning that anybody can publish
30:24
from any other platform, then
30:27
maybe my tune will change a
30:27
little bit. I still think for a
30:31
beginning creator who's trying
30:31
to figure out what their voices
30:34
and who their audience is, and all that kind of stuff, I still think video is not a great place
30:36
to start, because the
30:38
equipment's more expensive, the
30:38
editing is harder, the
30:42
requirements that you need in
30:42
terms of computer space and
30:44
bandwidth, and the amount of
30:44
audience that you have available
30:48
to you who have to be actively
30:48
engaged to watch a video versus
30:51
can passively consume your
30:51
content, like when they're
30:53
driving a car or walking a dog
30:53
working out. It's smaller. And
30:56
so it's complicated. And it's a
30:56
long discussion. But I really
31:00
liked the idea of crater
31:00
starting and audio only true
31:03
podcasting, distributing to all
31:03
the platforms, deciding if they
31:06
want to move into video over
31:06
time, and then taking a look at
31:09
the landscape like where it is,
31:09
whenever you happen to step into
31:11
video. If you were doing it
31:11
today, I would say YouTube first
31:14
strategy, but maybe in a couple
31:14
of years from now, maybe it's
31:16
Oh, no, you actually have to
31:16
have your video in both Spotify
31:19
and YouTube. And maybe it also
31:19
includes publishing with an RSS
31:22
feed to anybody.
31:23
I love, like everything
31:23
that you just said about video
31:27
podcast from your perspective,
31:27
because I think that what a lot
31:32
of people forget is that while
31:32
YouTube is great at doing all
31:36
these things, it's taking on the
31:36
burden of the files and the
31:40
storage. And it's such a luxury,
31:40
and they've been doing it for so
31:45
long that we don't take that
31:45
into consideration when we're
31:48
thinking about putting because I
31:48
think about this all the time
31:50
people ask me, Well, why can't I
31:50
just upload my podcast to my
31:54
website, I'm like, well, because
31:54
your website will crash.
31:56
Especially if it's a 4k video,
31:56
like good luck getting anything
32:01
longer than like 15 seconds to
32:01
play on your website without the
32:05
whole thing shutting down
32:05
because it's so heavy. And so I
32:08
think that the way that you're
32:08
thinking about it, in terms of
32:11
video podcasting, on YouTube, on
32:11
Spotify, like whatever places,
32:16
I'm in total agreement that if
32:16
you're just getting started,
32:19
it's not worth the hassle. Like,
32:19
figure out your topic, figure
32:23
out your audience, figure out
32:23
who you really want to speak to
32:25
and your content. And then down
32:25
the road, you can add in video
32:30
and add in those other things.
32:30
But typically, most people
32:34
aren't as comfortable on video
32:34
as they are behind the scenes.
32:38
Like, did you do a lot of
32:38
awkward things with your face?
32:40
Like let's be honest, like
32:40
people do a lot of awkward
32:43
things with their face. And they
32:43
have to sit down and like I I
32:46
learned so much about what not
32:46
to do by recording myself
32:51
watching it and being like, Why
32:51
did I do like, I'm not even
32:53
looking at the camera? What am I
32:53
even looking at? Or what am I
32:56
doing and so, but that came well
32:56
after I had been podcasting for
33:02
a while. So it's too much. It's
33:02
too heavy. To get started with
33:06
video first.
33:11
Speaking of Spotify,
33:11
trying to compete a little bit
33:14
with YouTube, Kevin, what you're
33:14
referencing is their new
33:17
announcements that they've made
33:17
at their stream on event last
33:20
week, they announced a few
33:20
things, the first being that
33:23
some of the features that were
33:23
previously only available to
33:27
anchor podcasters have now been
33:27
made available to any podcaster
33:31
no matter where you host. So
33:31
these features I'm talking about
33:36
are the q&a. That is like a
33:36
question answer, like the
33:40
podcaster can post a question.
33:40
And then in the app, there's
33:43
like a little Reply button for
33:43
the listener to answer that
33:46
question. And kind of give like
33:46
a little bit of feedback, or
33:50
their two cents to maybe talk
33:50
about on a future episode. And
33:53
then the other feature is polls
33:53
where you can actually run a
33:57
poll on an episode and it kind
33:57
of shows up just right on your
34:00
episode description. You'll see
34:00
like a little widget on the
34:05
Spotify app that has these. And
34:05
one of the things that kind of
34:09
struck me was they said to kick
34:09
things off, we added a q&a to
34:16
your most recent episode, if
34:16
your podcast is on Spotify, and
34:19
I went, Oh no. I went to my
34:19
Spotify for podcasters dashboard
34:27
on the dashboard next to like
34:27
the episode audience, stuff like
34:30
that. There's a new tab called
34:30
interact. And when you click on
34:34
that, you can see the q&a and
34:34
the poll for every episode. And
34:40
so I looked and they did in
34:40
fact, post a question on my most
34:44
recent episode, saying what do
34:44
you think about this episode? So
34:49
I clicked on it and I had seven
34:49
responses and my responses-
34:57
Let me ask you, how were
34:57
the quality of those responses.
35:02
To be fair, we have to
35:02
tell the audience, we got to
35:05
read these ahead of time, so we
35:05
know exactly what they are.
35:08
Thank you for setting me
35:08
up on that, because I could
35:11
barely get to this sentence
35:11
without laughing. So the first
35:14
response that I saw just says
35:14
Poop. And the second one says
35:18
iPad, and the third one says
35:18
IDK. And this is the kind of
35:23
thing I kind of expected from
35:23
having a question posted on my
35:27
podcast. So I went ahead and
35:27
disabled this because they have
35:32
automatically enabled these
35:32
questions to be posted for every
35:36
single episode that publishes.
35:36
So next to the little q&a on the
35:41
column, there's a little
35:41
settings cog, and you click that
35:45
and you're able to on toggle
35:45
that, so it doesn't
35:48
automatically, yeah, you can
35:48
turn it off. And it doesn't
35:51
automatically update your
35:51
episodes anymore with these
35:54
questions. So you can delete
35:54
them, you can change the
35:56
questions to be something else,
35:56
you can add the polls from here.
36:00
And so yeah, I definitely turned
36:00
mine off. Because I don't want
36:03
any more comments from my
36:03
listeners.
36:06
One of the things that I
36:06
saw that was nice was that while
36:09
they did give everyone a
36:09
question by default without
36:12
necessarily asking your
36:12
permission to do so, they didn't
36:14
publish the responses by default.
36:16
Yeah, they don't publish
36:16
your responses. So you can go
36:19
into the questions, and you can
36:19
select certain responses to be
36:22
published, so that it will
36:22
actually show on the episode
36:25
page.
36:26
So I guess this is a fine
36:26
way for them to introduce
36:29
something like this. I was
36:29
wondering, Kevin, what's your
36:32
opinion of this? I was trying to
36:32
think through the interview
36:34
myself again, like, what do I
36:34
think about this, and I actually
36:38
don't have a problem with it.
36:38
It's not done in an open way.
36:41
They're not using any sort of
36:41
open specification to be able to
36:44
do this. And so that brushes me
36:44
a little bit wrong, because I
36:47
like the idea of open
36:47
podcasting. So like, why if
36:50
we're going to do polls, if we think polls are good things for podcasts, why can't we do them
36:52
in a way that's open for everybody. But that's not on
36:54
Spotify, that's on the open
36:57
community. So the open community
36:57
hasn't really come up with it
36:59
and propose a solution to that
36:59
yet. And so since that we they
37:02
haven't done that we haven't
37:02
done that, then what's wrong
37:05
with Spotify saying, well, we
37:05
want to do it. And so we're
37:07
gonna do it our own way? And I guess my answer to that is, there's nothing there's nothing
37:09
wrong with them. Like I like the
37:11
idea of having some sort of
37:11
standard spec that the whole
37:14
community builds around and
37:14
supports. And then if any
37:17
company wants to innovate, above
37:17
and beyond that, in their own
37:20
proprietary way, no problem, go
37:20
do that. And so I think that's
37:24
what they've done here. I didn't
37:24
like before how they did it in a
37:26
way that you had to publish
37:26
through their publishing tools
37:29
to use it. But now that they're
37:29
opening it up, I think it's, I
37:31
think it's great. Now the open
37:31
community can respond and say,
37:34
Oh, everyone's loving these
37:34
polls and questions on Spotify,
37:36
we should come up with an open
37:36
way to do that so that others in
37:39
the ecosystem can use it as
37:39
well, fine. But I don't think
37:41
Spotify is necessarily has an
37:41
obligation to participate in the
37:44
open community in terms of like
37:44
bringing their ideas and
37:46
innovations, their first they
37:46
can bring into their app first,
37:49
and then open community can
37:49
respond. So if anyone was
37:52
wondering, to answer my own
37:52
question, I think I'm okay with
37:54
this implementation. And I think
37:54
I'm really okay with the way
37:57
that Spotify is trying to do it
37:57
too. Like, maybe they blundered
38:00
a little bit by saying, Oh, we're gonna give everyone a default question. But I could
38:02
see their their logic and
38:05
reasoning and saying, Well, we
38:05
won't publish any of the
38:08
answers, we'll just let the
38:08
podcaster see them. And then
38:10
they can decide if they want to
38:10
publish them or not. And so I'd
38:14
say that's totally fine. Like,
38:14
maybe not maybe like Jordans,
38:18
like, I'd really didn't like that you guys did that to my podcasts, I know, you have a
38:20
large percentage of your
38:22
audience listening there. But at
38:22
the same time, like, I think
38:25
that kind of trying to walk that
38:25
line between, like, we want to
38:28
push new features, and we want
38:28
to show everyone how they can
38:30
work and give him an opportunity
38:30
to test them instead of waiting
38:33
around and hoping people
38:33
discover them. And at the same
38:35
time, we're not going to publish
38:35
their answers. So we kind of
38:38
give you the control.
38:39
Well, I think to like
38:39
if you think about because I
38:42
love I love this feature. So
38:42
much. Like I know Jordan has
38:45
mixed feelings about it. And of
38:45
course, there's gonna be people
38:48
that put poop on every single
38:48
episode they ever listened to.
38:51
That's just kind of what
38:51
happens. But I love marketing,
38:54
and I specifically love market
38:54
research. And this is a way for
38:58
people to get that immediate
38:58
feedback, because people are
39:01
always asking me, How can I
39:01
understand you know, if my
39:04
episodes any good? And I'm like,
39:04
well, first and foremost, are
39:07
you getting any downloads,
39:07
number one, that's that's like
39:09
the very first, you know, thing
39:09
that you need to take into
39:12
consideration. But having this
39:12
immediate feedback, whether it's
39:15
a star rating, or actual, like
39:15
people giving you that like,
39:20
text based message back to you
39:20
that says, This was great, or I
39:23
didn't love this, or like, all
39:23
of it is really just data, it's
39:27
just sometimes can be hurtful,
39:27
right? Let's just throw that out
39:31
there. Like, you could get stuff
39:31
that's like, Oh, this is
39:34
terrible. I hated this and maybe
39:34
even come at you with like, very
39:38
specific reasons why they don't
39:38
like it and you're like, okay,
39:40
like, we're gonna delete this,
39:40
like, no one's ever gonna see
39:43
that. But I love the idea of
39:43
having that feedback, but also
39:48
having the option on what you
39:48
want to publish what you want to
39:51
put on your show. And it kind of
39:51
helps you build that character
39:55
around what you want your
39:55
podcast to represent. And it
39:59
could be Hang on this. So if you
39:59
all have the information or the
40:02
data, but I think that Spotify
40:02
skews younger, and people that
40:07
have grown up or have had Amazon
40:07
around their entire adult lives
40:11
in their consuming behavior
40:11
habits, like everybody's just
40:14
used to reviewing things like,
40:14
Hey, I listen to this thing, I
40:18
bought this thing, and I
40:18
reviewed it, or people in like,
40:21
kind of the opposite end of the
40:21
spectrum, they're used to
40:24
reading reviews before they
40:24
decide, is this worth my time?
40:29
So this is just another way for
40:29
people to decide, you know,
40:33
episode by episode, like, oh,
40:33
this was a fantastic one, I can
40:36
see from all these comments, I
40:36
should go ahead. Like it's worth
40:39
30 minutes of my time or an hour
40:39
of my time, however long it is.
40:43
So I'm all for it. I just I
40:43
think that there's a way that
40:46
you can do it to be inclusive
40:46
with the Creator on what they
40:51
want to have on their show.
40:52
You know, it's
40:52
interesting, because in the last
40:54
episode, we actually had talked
40:54
about how lonely podcasting can
40:59
feel. It can just feel like
40:59
you're talking into a void
41:01
sometimes. And so I actually
41:01
think that this is a really good
41:05
fix for that having this sort of
41:05
like interactivity in app, it's
41:09
really easy for people to use.
41:09
It's just like, right there. And
41:14
I think like a good use case for
41:14
this for a podcast like mine
41:19
would not be so much like, what
41:19
did you think? Because like, I
41:21
actually don't really care
41:21
personally what people think.
41:24
But what I do care about is what
41:24
do you want to hear in the
41:28
future? Do you have story
41:28
suggestions? Do you have tips
41:32
for something? Like what's a big
41:32
pet peeve that you have, and
41:36
we'll share it on the next
41:36
episode? Like this is definitely
41:38
a tool that can be used for
41:38
something like that, I think.
41:42
Yeah. And maybe the polls
41:42
would work better for a podcast
41:44
like yours, where you could
41:44
select maybe four or five
41:48
stories that you're thinking
41:48
about doing upcoming and then
41:50
let them choose instead of like,
41:50
open ended questions where they
41:52
can write things that are just
41:52
completely random.
41:55
Yeah, yeah. And I
41:55
definitely use polls all the
41:57
time. On my podcast, I'll run
41:57
them on Instagram, or on my
42:01
Patreon, or something like that.
42:01
And so this is another place
42:04
where I can do that and say,
42:04
like, hey, like for our big
42:07
spring episode, what do you
42:07
want? Yeah, that's definitely
42:10
way to do it in a controlled
42:10
environment.
42:12
I was gonna say, I'm
42:12
gonna go check my podcast out
42:15
after this and be like, Oh, do I
42:15
have any poop comments on mine
42:18
or other other colorful things
42:18
that people have said?
42:22
Well, I will say that we
42:22
think, this hasn't been
42:25
confirmed, but we think that
42:25
this is only available for
42:27
people who have claimed their
42:27
podcast on Spotify. So we have a
42:30
couple of different shows, some
42:30
are claimed on Spotify, and some
42:33
aren't. And as far as we can
42:33
tell, like the questions, the
42:36
default questions that they push
42:36
for everyone's podcasts, we're
42:38
only showing up on podcasts that
42:38
we know that there's like a
42:41
claimed Spotify account behind
42:41
it. And so if you're looking at
42:45
your podcast, and Spotify and you don't see that question, that's maybe because you haven't
42:46
set up your Spotify account and linked your podcast to it yet.
42:48
So you can do that. And then you
42:51
can check out polls and
42:51
questions and see a little bit
42:54
more insights into activity like
42:54
demographics and stuff that
42:58
people who are listening to your
42:58
podcasts on Spotify, so it's
43:00
worth doing.
43:01
So a couple of the other
43:01
things that they announced
43:03
Spotify said to stay tuned for
43:03
an update on the video
43:06
podcasting, so I don't, I don't
43:06
think that they have rolled out
43:10
video podcasting for podcasts
43:10
not hosted on their platform,
43:14
but I think that it might be in
43:14
the works down the line. In
43:18
addition to that they have a new
43:18
podcast feed. And what this is,
43:22
is on the homepage of the app,
43:22
if you click the little podcasts
43:25
and shows they have what they
43:25
call a machine learning selected
43:32
clip playing for podcasts that
43:32
they think that you might be
43:35
interested in. It's
43:36
This is just them putting
43:36
a bunch of buzzwords around
43:38
listen, you ripped off the
43:38
TikTok UI, it's TikTok for
43:42
podcasts, or TikTok for music.
43:42
That's all it is. Yeah, they got
43:45
to put like It's like blockchain
43:45
machine learning AI Virtual
43:48
Reality scroll. TikTok.
43:52
I think they were trying
43:52
to avoid the term AI because
43:55
it's being used so heavily right
43:55
now. So I but I think the
43:58
machine learning aspect of it is
43:58
actually more geared toward what
44:03
clips they choose, because they
44:03
said that it selects clips that
44:08
you would find the most
44:08
interesting from the podcast. So
44:12
I don't know if it's like going
44:12
through it. I think they might
44:15
be transcribing the episodes
44:15
though, because my podcast, I do
44:17
not have it transcribed. And I
44:17
noticed that it was actually
44:22
playing the transcription while
44:22
my audiogram was playing. But
44:26
yeah, it's very much like
44:26
TikTok. It actually reminds me a
44:29
little bit more of Instagram. So
44:29
like you scroll up and there's
44:33
just like a block of a podcast
44:33
and it has the cover art and it
44:36
has like an audio Graham playing
44:36
and you have the ability to
44:39
follow that podcast right there.
44:39
When the clips done playing, you
44:42
can click to continue listening
44:42
to it. And they also have videos
44:48
showing up. So if you have a
44:48
video podcast on Spotify, then
44:52
you can also have a clip of the
44:52
video playing. It's really funny
44:56
though, because they said that
44:56
there are seven The 1000 video
45:01
podcasts on Spotify. And I
45:01
scrolled for so long yesterday
45:05
and I did not get a single video
45:05
podcast pulling up on that feed.
45:09
Yeah, I had a similar
45:09
experience. I did see one video
45:12
podcast, but it was Joe Rogan
45:12
now and we all know he's been
45:15
doing video on Spotify forever,
45:15
like since he came over. So that
45:19
wasn't shocker.
45:20
I'm scrolling so long,
45:20
and I don't see anything. I told
45:23
them. I was like, Okay, let me
45:23
let me see if I get this feature
45:25
on here. I updated my app. I
45:25
don't have a premium account.
45:29
That's why I was like, well,
45:29
maybe I don't have it. No, I
45:31
just maybe only like people have
45:31
or maybe I'm the only person in
45:34
the world that doesn't have it.
45:34
I don't know. But it's not
45:37
working for me, so I can't even
45:37
see it and test it.
45:39
I was surprised, I didn't
45:39
know how to find it. Jordan
45:41
walked me through how to find it. And then once I did what she said it did work for me. So it
45:43
was go to your home screen. And then you have to, have at the
45:44
top, I think it's called
45:51
podcasts and shows ,which I
45:51
might be the only person in the
45:54
world. He found that interesting
45:54
that it's podcasts and shows
45:56
instead of just podcast. But it
45:56
was almost like a nod to me, I
46:00
took that as a personal nod to
46:00
Kevin, thank you that they
46:03
recognize that all of the
46:03
content they have in there is
46:05
not a podcast that they're like,
46:05
technically, it's not a podcast.
46:08
But you know, like the Joe Rogan
46:08
show is not a podcast right now
46:11
it's a show. So I really
46:11
appreciate it that Spotify is
46:14
trying to win me over.
46:14
Is it working?
46:16
They're trying. It's a slow burn.
46:19
Maybe I will say this,
46:19
I've been a fan of anybody who
46:25
tries to introduce podcasts to
46:25
more people. And like I like
46:29
anytime an app comes out and
46:29
says hey, we're gonna try to get
46:31
more podcasters discovered,
46:31
like, I think this is great. I
46:34
don't necessarily think that
46:34
there's a huge discoverability
46:36
problem in podcasting. But if if
46:36
somebody wants to take on
46:39
marketing on behalf of
46:39
podcasters, like I'm in your
46:42
corner cheering you on. And so I
46:42
really like that they're
46:45
exploring these ideas. What I
46:45
would really like to do though,
46:48
is I would like for this just to
46:48
auto scroll for me. So this
46:52
feels like we've been talking
46:52
about very much like Instagram
46:54
stories or rails, they call them
46:54
or tick tock experience where I
46:58
have to sit there and look at my
46:58
phone and scroll these things.
47:01
So every minute, you know, the
47:01
clip I'm watching is over. And
47:03
then I've got to swipe up to see
47:03
the next one, I want to just
47:06
turn this thing on and put it in
47:06
my pocket, or just drive my car.
47:09
And I'm just basically it's like
47:09
putting your, you know, your old
47:12
school car stereo into scan
47:12
mode, you know, where it's
47:15
scanning stations for a song
47:15
that you'd like. And then as
47:17
soon as you hear a song you'd like you'd like hit the button, it stops and you'd listen that
47:19
song. I want to put Spotify in
47:22
scan mode for podcasts where
47:22
it's just scanning through
47:25
podcasts, and then all of a
47:25
sudden I hear something that's
47:27
interesting, then I'll pull my
47:27
phone out of my pocket, tap a
47:30
button and listen that whole
47:30
episode. What do you guys think?
47:33
Good idea? Bad idea?
47:33
Yeah, I think that's a great idea.
47:34
I keep thinking about
47:34
what you said with you know,
47:38
discoverability and having
47:38
marketing tools for podcasters.
47:41
I think that anything that can
47:41
help people have their shows
47:45
discovered organically without
47:45
having a PhD in SEO and
47:50
keywords. And you know, titling
47:50
things sit like such a specific
47:54
way that it loses all kind of
47:54
meat of the episode, you're
47:57
like, What am I I don't even
47:57
know what I'm listening to.
47:59
Because somebody's just keyword
47:59
stuffed all these things that
48:01
they learned from a video they
48:01
watched from 10 years ago,
48:04
that's not even relevant
48:04
anymore, then I'm, like I'm all
48:07
about it. I'm all about the
48:07
tools that help podcasters just
48:10
make it easier, because that is
48:10
the number one thing that I hear
48:13
from people is it's so awkward
48:13
to talk about my show, it feels
48:17
braggy or it feels like I'm just
48:17
talking about myself. And so
48:22
helping podcasters feel more
48:22
comfortable saying, Hey, you
48:26
could just go to your Spotify
48:26
app, and you know, start liking
48:29
podcasts that are similar to
48:29
this category. And you know, I
48:33
hope that my podcast shows up.
48:33
But you'll also find other shows
48:37
that are out there that we would
48:37
also be interested in.
48:40
That's good. There is
48:40
this tag in the podcast
48:43
namespace called soundbite. And
48:43
there are a lot of apps that
48:45
have kind of built a real a lot
48:45
of really great features around
48:47
the sound bite tag. It would be
48:47
like doing backflips if Spotify
48:51
is like, hey, we develop this
48:51
new feature, this new scrolling
48:53
thing that's similar to tick
48:53
tock but totally different than
48:56
tick tock, right. And it
48:56
introduces podcasts to people.
48:59
And that's a great thing for
48:59
podcasters. I would love it if
49:02
they would look in your RSS feed
49:02
and say, Oh, if there's a
49:05
soundbite tag associated with an
49:05
episode, then that's what we'll
49:08
use as kind of your highlight
49:08
for your podcast. Because then
49:11
it gives the podcaster some
49:11
level of control of, hey, if
49:14
you're going to play a clip from
49:14
this episode for somebody, and
49:17
it's only going to be 30 seconds
49:17
or a minute, here's what the one
49:19
that I would suggest you use
49:19
that I would like you to use as
49:22
the creator. And then if there's
49:22
not that that tag doesn't exist
49:25
Spotify, use your machine AI to
49:25
do whatever you want. Pick
49:28
whichever one you think is best.
49:28
But if that tag is present, like
49:31
why not let the podcast creator
49:31
have some control over this a 45
49:35
minute episode, if you're only
49:35
going to play somebody 30
49:37
seconds of it, you're only going
49:37
to pay 45 seconds of it. This is
49:40
what I would suggest you use or
49:40
I would prefer you use than why
49:43
not use that tag.
49:44
And I've already
49:44
created so many in Buzzsprout
49:47
that you can just go in and grab
49:47
them. They're already- they live
49:52
in there already. Like please go
49:52
grab them and just take them
49:55
with your API and show them to
49:55
whoever you want to because I've
49:58
already taken the time to create
49:58
the thing and put it there.
50:01
Right you've already gone
50:01
through your episode and tagged
50:04
like this episode at this
50:04
timestamp for 45 seconds or 30
50:07
seconds is the highlight reel
50:07
for the episode and like we
50:10
think about these things as
50:10
creators right like it's like I
50:12
want to tease the episode but I
50:12
don't want to like give it away
50:14
like I don't want to. Oh this
50:14
it's a comedy podcast and you
50:17
like totally botched my joke or
50:17
you just came in with my best
50:20
joke, like I want to give a
50:20
teaser joke not the best one,
50:23
whatever. But that should be in
50:23
control the creator, not
50:25
necessarily some machine that is
50:25
smart at Spotify smart was an
50:29
air quotes there. Jordan I was listening to the
50:36
Podnews Weekly Review and they
50:39
do Boostagram Corner.
50:41
Uh huh.
50:41
I was wondering what was going through your head while they played that booster Graham
50:43
corner intro? Were you thinking,
50:46
You guys don't know this, but your audience hates it?
50:53
No, I wasn't thinking
50:53
that. It was really funny
50:57
though, because one of the
50:57
Boostagrams that they got that
51:00
they asked me to read was from
51:00
Genebean and I was like, Oh, I
51:03
know this guy. So it felt very,
51:03
I felt very at home, really.
51:10
Very comfortable.
51:12
Okay, first boost this
51:12
week comes from Dave Jones. He
51:16
said Uga an example of the
51:16
amazing creativity of the
51:18
University of Georgia fans. And
51:18
you know what I'm I'm a gator
51:22
fan myself. And we kind of have
51:22
a bit of a rivalry with Georgia.
51:25
So I will receive that comment
51:25
as complete sarcasm. Personally,
51:29
Georgia fans are not creative at
51:29
all. And I'll get is a silly
51:32
name for a mascot. I totally
51:32
agree. And Alban is not here to
51:35
defend it. So we're gonna go
51:35
with that. Thanks, Dave. Go
51:37
Gators! Gator Nation.
51:38
All right, we have at
51:38
Mere Mortals Podcast. Been a
51:42
while since I heard an update of
51:42
what you're working on in terms
51:46
of P 2.0 tags. Is there any LIT
51:46
or value tags coming? Please and
51:51
thank you. Kevin?
51:54
I'll just say I don't
51:54
know anything about that.
51:58
So value tags you can do
51:58
today on the podcast level, you
52:02
can't do them on an individual
52:02
episode level or splits. But if
52:04
you don't have now, like if you
52:04
don't know, if your podcast is
52:07
on Buzzsprout, and you don't have value for value enabled, and you want it, you just drop
52:08
an email to our support team. And they will walk you through
52:10
that process. We don't have a UI
52:13
for it, but is fully supported
52:13
at the episode level and splits.
52:16
It's something that we continue
52:16
to discuss and figure out if
52:19
that's something that enough
52:19
people need for us to actually
52:22
build a UI around or how we're
52:22
going to support it. And LIT is
52:24
in that same boat. It's more
52:24
like we love the technology. But
52:27
we have to prioritize and build
52:27
things that a lot of people are
52:31
going to use. And so like just
52:31
this week, like we're rolling
52:34
out the text tag, which isn't
52:34
super exciting, but it's another
52:36
Podcasting 2.0 tag that we're
52:36
rolling out or podcast namespace
52:39
tag that we're rolling out. So
52:39
it stuff's always on our
52:42
priority list. And it's just
52:42
kind of us shuffling around what
52:45
the majority of people are
52:45
asking for and looking for. So I
52:47
love it. Like it's cool, and
52:47
it's fun. But there are so few
52:51
podcasters out there that can
52:51
actually take advantage of it.
52:53
So if you don't know what it is,
52:53
it sounds for live item tag. And
52:56
it's like if you want to do a
52:56
live podcast. And so why would
52:59
you ever want to do a live podcast? Well, it gives you an opportunity to interact with
53:00
live audience. So if you have
53:03
like a chat room going, or I
53:03
don't know how well it's maybe
53:07
some you figure out some way for
53:07
people to like hop into your
53:10
Skype call your zoom call or
53:10
whatever. And you can interact-
53:12
It's like Clubhouse, like that's what I keep thinking.
53:14
Yeah, like a Clubhouse kind of thing. Right. So you could do live podcast, the
53:16
reason to do it would be to
53:18
interact with your audience. And
53:18
so I keep coming back to if
53:22
we're going to support the live
53:22
item tag. How can we do in such
53:25
a way that we also give people
53:25
the tools to be able to interact
53:27
live with their audience. And so
53:27
that's where our thinking is on
53:30
that. But yeah, we're staying up
53:30
to date and always looking at
53:33
all the new innovations that are
53:33
happening around the podcast
53:35
namespace.
53:36
And then Krystal, do you
53:36
want to read Genebean's since I
53:38
got to read Genebean's on Podnews Live?
53:41
Yes. Okay. So Genebean
53:41
says, I was really glad to hear
53:45
y'all say that you are
53:45
investigating how to facilitate
53:48
getting our episodes into
53:48
YouTube. I don't have the time
53:51
or energy right now to make a
53:51
video version of volunteer
53:54
technologist. But I'm interested
53:54
in expanding my reach to the
53:58
audience. The hesitations I have
53:58
are pretty much what you all
54:02
said, stats would only be there.
54:02
It's us only and only in YouTube
54:07
music. Oh my gosh, I have so
54:07
many thoughts on this too. So
54:12
you know, we're talking about
54:12
video podcasts and what that
54:16
looks like and what that really
54:16
is. And when I think back to all
54:20
the different experiences I've
54:20
had, because I create on audio
54:24
only for a podcast, and YouTube
54:24
video only. And mine have never
54:29
been the same. It's never been
54:29
having video and then stripping
54:32
the audio. And that's my
54:32
podcast. I've never done that
54:35
from the beginning. But I think
54:35
that having your content in some
54:39
way on YouTube, even if it's
54:39
just YouTube shorts, could
54:44
actually be a great way for you
54:44
to get discovered by another
54:47
audience on YouTube and it would
54:47
be less work than having all the
54:52
editing done for videos or
54:52
making sure everything looks
54:55
great or doing something in
54:55
Canva or putting B roll on like
54:58
there's just like Kevin said
54:58
earlier, there's a lot of
55:00
complexities that come into
55:00
video. And because it's not
55:04
something that is, you know,
55:04
supported by every single
55:08
podcasting app, whether it's
55:08
your host site, or it's the
55:12
actual app that you're playing
55:12
in, we're just we're not there
55:15
yet. But I do think that having
55:15
a presence on YouTube is a way
55:19
for you to gain organic traffic
55:19
and have someone discover your
55:23
podcast, and then have them move
55:23
over to a podcast player that
55:28
they already know and love, like
55:28
Apple, Spotify, or wherever
55:32
they're listening.
55:33
Yeah, I totally agree.
55:33
And I think YouTube is great for
55:36
exactly what you said. But I
55:36
would also say like other social
55:39
channels can also work in that
55:39
same way. So if you happen to be
55:43
a big fan of YouTube, and you
55:43
engage with it there and you
55:45
like, then maybe that's the
55:45
place for you. But if that place
55:47
for you is tick tock or
55:47
Instagram or Facebook or Twitter
55:50
or Mastodon, or whatever, like
55:50
any of those channels, can you
55:53
can invest in them the same way
55:53
the pitfall might be like
55:56
spreading yourself too thin and
55:56
trying to do all of them. And so
55:59
if you love YouTube, and you
55:59
love Instagram, like go for
56:01
those two, or if you're only in
56:01
one, just like go for one, but
56:03
don't try to be everywhere, at
56:03
least initially. Like that's too
56:07
much for any one person.
56:08
We also have a tweet
56:08
from Sarah Rossett. She said, I
56:12
agree podcasting can feel
56:12
lonely. But I think it's
56:14
probably similar to the world of
56:14
books where readers of different
56:17
genres have different behaviors.
56:17
So she said that the best ways
56:22
we found to connect with our
56:22
podcast audience are through
56:24
surveys, meetups for meals or
56:24
drinks at writing conferences
56:28
announced on the podcast before
56:28
the event and Buzzsprout
56:31
subscriptions. I totally agree
56:31
with this, Sara, these are
56:34
absolutely the best ways that
56:34
I've also found to connect with
56:38
the audience, especially like I
56:38
preach surveys all the time. I
56:42
love surveys so much. But
56:42
meetups are such a huge deal to
56:46
especially if you live in a big
56:46
city where maybe your listeners
56:49
are close by you can do that.
56:51
Yeah, it's so powerful
56:51
when you get in person with
56:54
people. I mean, like I said,
56:54
Jordan and I were just in person
56:56
together. And we haven't seen
56:56
each other in person for a year
56:59
and a half. And it's just it's
56:59
there's something so special.
57:03
And to know that you share this
57:03
collective will in our case,
57:06
it's this collective nerdiness
57:06
bond about podcasting. Like we
57:10
love it so much. And we can just
57:10
geek out and talk about it. So
57:13
being in the presence of, you
57:13
know, people that have that
57:17
shared experience or that shared
57:17
interest, it just gives you this
57:21
energy that you can't replicate
57:21
in a digital space. So
57:24
definitely anytime you can get
57:24
in person with people, it just
57:28
it makes it a lot of fun.
57:29
I love this idea for like
57:29
niche podcasts, like a Disney
57:31
That's a great thought. Sharing
57:31
that same sentiment we have
57:32
podcast or something. You
57:32
probably go to Disney all the
57:34
time. And a lot of people listen
57:34
to your podcast probably go to
57:37
Disney all the time. So maybe
57:37
people are already doing this.
57:39
But if not like Why aren't you
57:39
saying hey, when I go to Disney,
57:42
I'm going to have lunch at this
57:42
restaurant from 12 to one, and I
57:44
would love to meet you. And like
57:44
here's what I'll be wearing. And
57:47
this is the right time to
57:47
approach me and say hi and get a
57:49
picture and let me talk to you
57:49
about my podcast. So you're like
57:51
inviting your audience to interact with you that way. There's a lot of people who do
57:53
sports podcasts, I might be going to this game and watching
57:55
this and here's my tickets are
57:58
in this section, or I'm gonna
57:58
stand outside this hotdog stand
58:00
outside the venue for an hour
58:00
after the game. And if you want
58:03
to talk, I'd love to meet you
58:03
there. Like maybe you don't live
58:05
in a big town. But maybe you go
58:05
places where you might bump into
58:08
podcasters I do a travel
58:08
podcast, I'm doing this trip at
58:11
this time with my family and
58:11
it's a family trip. But I'm
58:14
gonna go to this attraction and
58:14
I'll be there at this time for
58:17
an hour. If you guys want to
58:17
plan a trip. That's a great
58:19
place to go. And I'd love to bump into a meet you there. Whatever like like make it your
58:21
own, figure out how it could
58:23
work for your podcast for us.
58:23
Since we talked about
58:25
podcasting. We always say we're
58:25
going to these conferences and
58:28
if you're there we'd love to
58:28
talk with you. But it might be
58:30
able to apply to lots of
58:30
different things. So just think
58:33
about that. Maybe you can use it. David John Clark saying really
58:37
connects with your thoughts on a
58:41
lack of listener engagement with
58:41
podcasts. Funny, I was out
58:44
hiking when you talked about not
58:44
being able to interact while on
58:46
the go. I tried to remember for
58:46
later such as now to interact.
58:50
And then he said I tried to rate
58:50
and review shows and individual
58:53
episodes via pod chaser. I liken
58:53
it to the IMDB of podcasts,
58:57
which podcasts are now on IMDb
58:57
too, much easier than logging
59:01
into individual platforms such
59:01
as Apple or Spotify. I feel
59:04
though many podcasters don't see
59:04
the pod chaser reviews yet. I
59:07
agree. I think a lot of people
59:07
miss that too.
59:10
Jordan might see them but she
59:10
just hates reviews. So she won't
59:12
read them.
59:13
Yeah. I don't see reviews.
59:16
I think it's, well, I
59:16
think it's great when you can
59:19
have so if you're in Jordan's
59:19
case where you you don't like to
59:23
look at that, like have someone
59:23
that you love and trust and that
59:27
loves you and is supportive of
59:27
your journey to look over those
59:31
for you and maybe pull out the
59:31
ones that you know would be a
59:34
confidence boost, like on a hard
59:34
day. Because I mean, we've all
59:37
been podcasting for a long time.
59:37
We know that sometimes it just
59:41
sucks like maybe you don't have
59:41
the energy to record or you're
59:44
really you have 1000 Other
59:44
things personally going on in
59:47
your life or professionally and
59:47
you're like I just don't feel
59:50
like recording today. But having
59:50
one of those that you can pull
59:53
up and it's that confidence
59:53
boost that I know I need as a
59:57
podcaster when somebody says
59:57
this one episode like really
1:00:00
helped me get through a hard
1:00:00
time or going back to, you know,
1:00:04
after my podcast movement, talk
1:00:04
somebody, you know, DM me on
1:00:07
Instagram and said Your talk was
1:00:07
exactly what I needed to hear
1:00:10
today. And that will get me
1:00:10
through those times when it's a
1:00:14
little bit harder. So I love
1:00:14
reviews, find someone that can
1:00:18
read them for you. If you're
1:00:18
like Jordan, who doesn't want to
1:00:20
see him and then these are your
1:00:20
top three best reviews, look at
1:00:23
these and remind yourself,
1:00:23
you're on the right track.
1:00:25
You know, what's so
1:00:25
funny is that I actually also
1:00:28
implement the review buddy
1:00:28
system. So my husband was always
1:00:32
the one that would like, look at
1:00:32
the reviews. And then if I had a
1:00:35
really good one, he'd screenshot
1:00:35
it, send it to me, right? I
1:00:37
think I need to fire him because
1:00:37
he slacked off a little bit on
1:00:41
the gatekeeping of the bad
1:00:41
reviews. So now it's like he'll
1:00:45
walk by the office and be like,
1:00:45
do you see that jerk that left
1:00:48
you one star? I'm just like, No,
1:00:48
no, no, no, don't tell me. He's
1:00:53
fired. Just completely forgot
1:00:53
why he was hired for that in the
1:00:57
first place.
1:00:58
Fired. He's fired.
1:01:01
All right. Well, I think
1:01:01
that's the show. So thank you
1:01:03
for listening and keep podcasting.
1:01:05
Got my kids. I threw
1:01:05
them outside. They're playing
1:01:11
basketball right now on all my
1:01:11
only charge to them was Don't
1:01:15
scream outside. Like why do we
1:01:15
have to repeat like Don't
1:01:18
scream. Why is that a thing?
1:01:18
They're 13, 10, and 7.
1:01:24
Does it work?
1:01:24
No, they're screaming outside. Still.
1:01:26
I heard a couple times
1:01:26
while you're recording. Like,
1:01:28
BLAAAAH!
1:01:29
I was like, I need a I
1:01:29
need a mute it then I was like
1:01:32
Jordan, she can work her magic
1:01:32
editing and mute my whole track.
1:01:38
Any of your kids have
1:01:38
like the friend that is the low?
1:01:42
Yes, yes. Yes. And you know,
1:01:42
when this kid is coming over
1:01:45
your house, and you're just
1:01:45
like, I can take it or I can't
1:01:48
today. And I just my prayer is
1:01:48
that, like, my kid isn't the
1:01:52
loud kid for somebody else.
1:01:54
Well, how many kids do
1:01:54
you have again, Kevin?
1:01:56
I have three
1:01:56
You have three. Okay, that's what I was saying. So I have three, too, and there's
1:01:58
always one. I feel like there's
1:02:00
one in the bunch that I'm like,
1:02:00
when he goes over to somebody
1:02:03
else's house. I'm pretty sure
1:02:03
that he's taking all the snacks
1:02:08
screaming very loudly and
1:02:08
hopefully using his manners but
1:02:12
not 100% sure. And so it's kind
1:02:12
of like that gentle reminder
1:02:17
when they're out the door. Like,
1:02:17
just be a decent human, please.
1:02:20
Thank you. Like
1:02:23
That's my youngest, too.
1:02:23
She's, before we went to Podcast
1:02:27
Movement, I told my mom I was
1:02:27
like, okay, she will eat all the
1:02:30
snacks like you have to limit
1:02:30
her. She will. We just stocked
1:02:34
up the pantry. Everything
1:02:34
stocked is ready to go. But do
1:02:37
not let her eat snacks all day.
1:02:37
And I came back and I don't have
1:02:41
any chips left. So I think she
1:02:41
went through like three bags of
1:02:43
chips.
1:02:46
No, I've heard of people that put like those latches at the top of their
1:02:48
pantry because they're the kids
1:02:51
can't reach it. I'm like, Oh my
1:02:51
gosh, this is genius. This is so
1:02:55
smart.
1:02:57
Kids will get through
1:02:57
that really quick. Don't, if you
1:03:03
can prevent your kids from
1:03:03
eating snacks by just putting a
1:03:05
latch up high like, there's
1:03:05
something off. Like they're
1:03:08
getting, they're getting snacks a different way that you don't know about.
1:03:11
Go look under their bed
1:03:11
and you're like, What is this?
1:03:14
They have a stockpile
1:03:14
somewhere. Kids are, they don't
1:03:16
give up that easily.
1:03:17
Oh my gosh, I found out
1:03:17
that my daughter's stockpile is
1:03:21
in my room.
1:03:23
She hides it in your room?
1:03:24
It's in my room. She's
1:03:24
so good that she hid the food in
1:03:29
my room. And I didn't find it
1:03:29
until later I foun, oh my gosh,
1:03:33
I moved I have this like rolling
1:03:33
hamper thing. And it has like
1:03:37
removable bags. So I never moved
1:03:37
the hamper itself, which she
1:03:40
must have known. And so I moved
1:03:40
it out when I was vacuuming and
1:03:46
I found a banana. A sucker.
1:03:51
Kind of random.
1:03:53
And the banana was like
1:03:53
black and hard and I was just
1:03:55
like, how long has this been here? No!
1:03:59
Petrified banana.
1:04:00
Oh my gosh, I was so mad
1:04:00
when I found this like,
1:04:04
disgusting banana in my bedroom.
1:04:04
I was just like, you've got to
1:04:08
be kidding me. Little turd.
1:04:10
Oh my gosh, that's great.
1:04:12
All right. Well, let me
1:04:12
tell you. I hesitate. Because
1:04:14
this is another sports story.
1:04:14
Jordan and I apologize crystal
1:04:16
you're in sports at all?
1:04:17
It depends. Yes, maybe.
1:04:17
Go for it.
1:04:21
I don't think Jordan gets
1:04:21
this story, because I posted it
1:04:23
to our like, company Basecamp
1:04:23
thing and she didn't she didn't
1:04:25
give me a boost. Everyone else
1:04:25
give me a boost. This last
1:04:28
weekend, our kids had their swim
1:04:28
meet. They go to swim meets all
1:04:32
the time. Well, this was a pretty big meet in the state of Florida and Katie Ledecky, who's
1:04:33
like the greatest women's
1:04:37
swimmer of all time, I shouldn't even say women's, she's like she's the greatest distance
1:04:39
swimmer of all time doesn't
1:04:41
matter what your gender is.
1:04:41
She's amazing. She was swimming
1:04:44
there. And she was swimming the
1:04:44
mile, which that's a normal
1:04:47
event for her and so everyone's like, Oh, it's great. Like we're gonna get to see her swim. But
1:04:49
what we did not expect was that
1:04:52
she set a new American record
1:04:52
for the mile which was like it
1:04:57
really is a world record I guess
1:04:57
call it American record because
1:04:59
only the US swims the mile. It's
1:04:59
like only a US event. But I got
1:05:04
to see a person swim the fastest
1:05:04
mile swim in the women's
1:05:08
division, like, in real time,
1:05:08
like watching the GOAT swim.
1:05:12
Amazing. Absolutely amazing. I
1:05:12
was crazy, like nobody expects.
1:05:17
And so she jumps in, they go off
1:05:17
and like in the first 50 She has
1:05:20
already like a half a body
1:05:20
length the head of the next
1:05:22
closest person. By halfway
1:05:22
through the race. She'd already
1:05:25
lapped everybody. And then by
1:05:25
like three quarters of the way
1:05:28
through the race, everyone else is slowing down. And she's going faster. And so she's like,
1:05:30
already lapped everybody. So
1:05:32
she's like more than 100 yards
1:05:32
ahead of the next closest
1:05:35
person. Well, and people are
1:05:35
watching the times, and we're
1:05:38
all like she's swimming this
1:05:38
really fast and like she always
1:05:41
seems really fast. So we're not
1:05:41
sure like what's going to happen
1:05:44
and she starts coming down that
1:05:44
last 25 And she's like two
1:05:47
seconds ahead of the world
1:05:47
record time and she touches the
1:05:49
wall. I'm not like as into
1:05:49
swimming as everyone else who's
1:05:52
there because it's just my kids.
1:05:52
Like I was never a swimmer. But
1:05:54
she touches the wall the place
1:05:54
erupts like she's you know,
1:05:59
she's done this seven times. Now
1:05:59
she's beat her time seven times.
1:06:02
But she's excited. Everyone's
1:06:02
going crazy. Like no one
1:06:04
expected the small little meet
1:06:04
in Florida just like a regional
1:06:06
thing. And she set a new world
1:06:06
record. I cannot believe it.
1:06:09
Did they have it, like because I'm thinking of like when you watch them on the
1:06:11
Olympics, like Did they have the
1:06:14
time on their of like what the
1:06:14
record is, that's how I was
1:06:17
like, Oh my gosh.
1:06:18
This was just like a
1:06:18
regular, like a bunch of high
1:06:21
school kids. She was swimming
1:06:21
next to high school kids while
1:06:23
she did this. They have these
1:06:23
open events where like high
1:06:26
school kids can swim, and
1:06:26
college kids, and professionals,
1:06:29
to anybody who wants to get a
1:06:29
time can just go jump in these
1:06:31
open events. And I guess she was
1:06:31
feeling like I've been training
1:06:34
and I'm gonna good place and
1:06:34
maybe I can better my time. And
1:06:36
so she just jumped in and swam
1:06:36
it and I cannot but I've never
1:06:39
seen something that like
1:06:39
historic happen real time in
1:06:42
real person. Like in life, it was amazing.
1:06:44
And that also would just
1:06:44
be wild to see someone you know,
1:06:47
who's just like Superhuman by in
1:06:47
swimming. Like just, I mean, I
1:06:51
can't even imagine how like how
1:06:51
fast she must have been going.
1:06:54
That's crazy. It was crazy. So
1:06:54
cool.
1:06:58
She's amazing. And then
1:06:58
she hops out, cools down for
1:07:01
like five minutes and they will
1:07:01
cool down pool and then gets out
1:07:03
and like takes pictures with all
1:07:03
the kids who were there and like
1:07:06
super nice to everybody. And
1:07:06
it's just amazing. She's an
1:07:09
amazing person. So whether
1:07:09
you're into swimming or not like
1:07:11
we've got this amazing athlete,
1:07:11
that's just like crushing it the
1:07:15
best of all time in women's
1:07:15
swimming, distance swimming, and
1:07:18
she represents the US and I got
1:07:18
to see her in person. I was
1:07:20
totally beyond myself. It was amazing.
1:07:22
Did you get a selfie
1:07:22
with her? Kevin, be honest.
1:07:24
I didn't. I stood back and let the kids get all the pictures.
1:07:26
You're just like pushing them out of the way.
1:07:28
You're in the
1:07:28
background. You're like, you
1:07:30
know, like, Hey, I'm the dad of
1:07:30
the back. I got my job. Here. I
1:07:35
got all the dad jokes. I'll be here.
1:07:38
It's amazing, though. I think you experience it differently. Like I think the
1:07:39
kids thought it was pretty neat
1:07:41
and stuff but like as an adult,
1:07:41
recognizing that you're actually
1:07:44
in the presence of like the
1:07:44
greatest person to ever do this
1:07:47
ever. Like it's it just hits a
1:07:47
little differently. Like yeah,
1:07:50
that's awesome.
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