On this week's show, we talk to Mark Schaefer chatting with Alan all about his new book Marketing Rebellion, The Most Human Company Wins Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books. Mark‘s new book Marketing Rebellion: The Most Human Company Wins is a thrilling new view of business and a manifesto for human-centered marketing. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.