For Sarah Iselin, president and CEO of Blue Cross Blue Shield Massachusetts, being raised by parents who led “lives of service” has had a huge impact on her career choices – including her current executive role with a mission-driven, not-for-profit health care plan.

“Our new mission is to show up for everyone like they're the only one,” says Iselin on this episode of the PNC C-Speak podcast. “And our core values are (to) be the example, do what's right, not what's easy, be kind, act with humility and heart, be courageous, ask questions, seek diverse perspectives, bring bold ideas and make them happen and be community focused, always.”

Listen to the episode to hear more from Iselin about: 

• De-stigmatizing mental health. (9:44)
• How the company uses AI to provide care. (13:25)
•  Her advice for career novices. (19:09)
•  What’s driving her company’s commitment to DEI. (23:08) 

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Download a transcript of the podcast.