Robert Frtiz is an author, composer, and filmmaker who is known for his work dissecting the creative process via his theory of "Structural Dynamics."

In this episode, I speak with Robert about the creative process and his years of studying and speaking on this topic. This episode is different in that it's less about brand/creator strategy but more about the individual process for being a creator. 

I've loved his books, most notably "The Path of Least Resistance" which covers his expertise in depth.
https://www.amazon.com/Path-Least-Resistance-Learning-Creative/dp/0449903370