In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

Meta's Dan Neary, VP of APAC

Feb 28th, 2023 12m 57s

Meta's vice president for APAC Dan Neary joins Campaign's tech and media editor Shawn Lim to share his thoughts on AI, the competition from TikTok, Apple's ATT and of course, the metaverse.

Creation stories 6: How retailer Bananain used noodles as a recurring campaign theme

Sep 30th, 2022 56m 36s

How do you associate liangpi noodles with summer clothing? Well, Bananain and agency partner Godzilla found a way to do just that.

Creation stories 5: How to create a virtual influencer with Down syndrome

Sep 9th, 2022 38m 6s

Creation stories 4: Metaverse malfunctions make for a great credit-card ad

Mar 18th, 2022 35m 41s

Click here to see the ad video discussed in this episode. You can also find it (and watch this episode in video form) at http://www.campaignasia.com/creationstoriesFinancial services doesn’t often prove to be a highly creative playground for

Creation stories 3: How to make people 'GAF' about a loyalty program

Jul 8th, 2021 45m 42s

Flybuys, a ubiquitous consumer loyalty program with more than 8 million active members, had been losing relevance and engagement, especially among younger consumers.In this episode of Creation Stories by Campaign Asia-Pacific, host Richard

Creation stories 2: An electrifying Thai zombie comedy

Jun 8th, 2021 31m 48s

How often do you think about car batteries?In Thailand, this was the challenge Siampan Group brought to its agency partner, CJ Worx: How to take a very low-involvement category and create a high-involvement piece of communication for the Bo

Creation stories 1: New Zealand says, 'Good morning, world'

Apr 28th, 2021 40m 1s

Producing a new film every day for an entire year sounds like madness. But Tourism New Zealand, along with its agency partner, Special Group New Zealand, pulled it off—and no one lost their mind. In this premiere episode of Campaign Asia-Pacifi

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