How quickly can you expect to get all kinds of followers on Twitter and Facebook? I’ve fielded this question from a few people recently – and there is a bit more to it than “if you build it they will come”. Building a “following” takes time, true, but there are some questions you need to be clear about before putting a lot of time into setting up social networking accounts “willy-nilly”.

Back up a minute and ask yourself “Why”?

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