How can you bring an unknown brand out of obscurity? How do you bring awareness to a cause that needs our attention? In this episode, it’s all about small budgets and big impacts as we dive into "guerilla public relations."

We're sitting down with David Richard, who is the CEO of his own PR firm and a faculty member here at Emerson College, to learn why this public relations strategy makes sense as well as how to use it.

We’ll discuss what guerilla PR is, where it fits in the broader scheme of public relations, and how you can devise a successful guerilla PR campaign of your own.

ABOUT OUR GUEST...David Gerzof Richard is an entrepreneur and public relations executive and senior affiliated professor at Emerson College.

At Emerson, David develops programs that connect the College's Communication Studies Department with brands and innovators outside the school. He regularly experiments with, and explores a variety of communication strategies, mediums, tools and technologies as they relate to brands, campaigns, and society. David teaches courses in guerilla public relations, sports PR, political communication, speech writing, thought leadership and global public relations. Under David's supervision, his "real-world" course work has seen the development and execution of student run PR campaigns for innovative brands like: RunKeeper, TaskRabbit, Art Lifting and Pill Pack. In 2007, David established the social media marketing Course at Emerson College, a first-of-its-kind class, which was profiled in the Wall Street Journal. His sports communication courses are known to have drop-in lecturers who include the likes of Chad OchoCinco, Rob Gronkowski, and Julian Edleman.

Outside of Emerson College, David is the Founder and CEO of the Boston tech PR firm, BIGfish PR, an award-winning tech PR agency headquartered on Newbury Street, which represents publicly traded companies, sovereign nations, professional athletes and white-hot start-ups, including Amazon's Ring video door bell, MIT Technology Review and the nation of Iceland.

In addition to running BIGfish, he is a limited partner at GreatPoint Ventures, a lecturer at Harvard University, a mentor at TechStars and a curator for Summit Series in Boston.