More than 922 million women worldwide use contraceptives, yet the area has seen limited innovation. We sit down with Cirqle Biomedical, the Danish company behind the world’s first hormone-free contraceptive. OUI, a tiny clear capsule, works just a few minutes after insertion. Design Manager Marie Lyhne gives us the inside scoop on breaking taboos around sex and how conversations with thousands of women all around the world shaped the design of what they hope will be the go-too for birth control.

Writer & Host: Lesley Price
Producer: Sidsel Kaae Nørgaard
Composer: Kristina Lilleskov
Soundbites: YouTube Channels: EmpowHER, TEDx Talks. News media: CNN.

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