Build a Rockstar Sales & Marketing Plan with Carley Gauthier and Barbara Bouman, LiveNation.com. Barbara and Carley talk about creating a “smarketing” plan that aligns your sales and marketing initiatives throughout your target customer journey. Successfully align your sales and marketing team planning.  Explore the customer journey and touchpoints for an innovative “smarketing” plan. Creative ideas to drive awareness, lead generation, and boost acquisitions.