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Cannabis Marketing LiveEpisodes
Episodes of Cannabis Marketing Live
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In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.One such game-changing strategy is
In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.W
Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking
In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a
What Is MOF and Why Is It Crucial in Cannabis Marketing?The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffi
Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murk
Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences a
Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have m
Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party DataAre you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, an
Are You Ready for Cannabis CPG International Expansion?The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take
Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about thi
Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and sh
It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage
Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development?As the cannabis
Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll e
Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!The quality of a cannabis brand’s products and services,
With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves
Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effe
Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time!Running a consumption lounge has similarities to operating F
While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are poppin
Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. After the trade shows wrap up and in-store samples all
With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny
Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics.Alt
If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retail
It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new cus
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