John Canzano and Jon Wilner talk with media expert Patrick Crakes. The long-time media consultant formerly worked as the VP of InVivo Media Group and spent nearly two decades as a VP at Fox Sports where he focused on programming, business operations, and strategy. Crakes was also a paratrooper in the U.S. Army.

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• Read John Canzano's work at www.JohnCanzano.com.• Read Jon Wilner's work at www.Pac12Hotline.com via the Bay Area News Group.

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