My guest today is David Amerland: journalist, author, consultant, five-time national British Taekwondo champion, technology guru, and spokeman for the Darebee online fitness initiative.

Topics Include

- What the Darebee project is, and how David got involved.

- How Darebee is transforming fitness, socially, economically and philosophically.- The importance of the coach/manager in fitness.

- How Darebee started as the work of founder Neila Rey, and grew into a major initiative.

- Darebee’s unconventional business model: no endorsements, no sponsorships, no ads, no fees.

- How the core concept that “everyone matters” permeates Darebee.

- The issue of motivation for exercise, and how technology, community and “RPG Fitness” can help.

- The structure of Darebee workouts, programs, and challenges.

- How developing mental strength in one area carries over into other areas.

- The idea that fitness is a multi-layered journey, not a destination.

- The science behind bodyweight training vs. weight training.

- Darebee’s data-driven approach to fitness and nutrition.

- Inclusive fitness vs. status-driven fitness.

- The welcoming, supporting nature of the Darebee community.

- Replacing the “RICE” model of injury treatment.

- How contemporary data analysis tools are changing our expectations and approach to health.

- Integrating physical and mental fitness (“sound mind in a sound body”).

- David’s upcoming book, for which he interviewed 100 snipers.

- Determining when enough is enough in terms of fitness training.

- Why continuous improvement and effort is more important than specific achievements.

- Expanding the Darebee-type of initiative into other societal areas.