In this episode, we're talking with Haley Duncan about how she went from near bankruptcy to building a multimillion dollar business doing $156K+ per month in just 12 months. Haley shares how she launched a viral product, leveraged social media, and scaled through strategic outreach.

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Timestamps

(0:00) Haley's journey from bankruptcy to $2-5M annually
(2:00) Early wins with KDP journals
(5:00) The first failed e-commerce business and hard lessons
(10:00) Taking control of bookkeeping and learning the fundamentals
(15:00) Maxing out credit cards to fund inventory
(20:00) Finding the right product idea with a manufacturer
(25:00) Building the launch list with a simple email
(30:00) Creating viral content across platforms
(35:00) Why mouth tape was the perfect viral product
(40:00) Going all in on influencer outreach
(45:00) Building a raving fan base through one-on-one outreach
(50:00) Scaling with ad agencies
(60:00) Testing and reinvesting in top content
(70:00) How hitting $1M shifts your mindset
(80:00) Applying the playbook to future products