Fashion has ignored women of bigger busts for far too long, creating an entire culture of challenges to manage or overcome by women who are endowed with biggest chests. From body shaming, to poor fit of almost every type of clothing a woman can wear, Alice Kim has launched a brand that addressed this exact need in the market. This episode is a perfect look behind what it takes to make a fashion collection market viable, address a social issue and launch and manage a career in fashion all in one episode.

Alice Kim is the Founder of Perfectdd a sustainable womenswear brand catering to women with a large chest and a smaller frame, sizes 0-12. PerfectDD is forging a new category of fashion by designing clothes with a women’s chest in mind. Our mission is to change the dialogue of over sexualizing and body shaming (big) boobs. PerfectDD provides clothing options when you don’t want your chest to be a distraction.

Alice Kim is a fashion industry veteran for two decades, having worked for brands including Diane von Furstenberg, Prada and Victoria’s Secret leading roles in Merchandising, Buying and Licensing. Alice is a graduate of Dartmouth College and is a native New Yorker.

Instagram: @perfectdd

www.philliplanos.com

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