Eido Minkovski is a strategic and media consultant to some of the biggest high tech companies in Israel, including: Soluto, AOL, MyHeritage, Outbrain and more."PR is not physics, it's simple: connecting people, thinking about ideas for stories and working hard. That's all."Coming from the background of night clubs and than IDF's spokesperson- he realized that connecting people is his biggest skill and decided to devote himself to the profession. He was than the spokes person for Haifa's municipality, until one day during a meeting the municipality had with an high tech company, the CEO was so impressed that he convinced Eido to leave the municipality and come and work with him. Since than, Eido built his own company and he's on his way to the top. "I want to be the biggest firm in Israel"In our conversation we talk about the relevance of PR in the world of new media, failure and the feeling of being an extrovert and needing to stay behind the scene, behind his clients.