Matthew Gutknecht is a seasoned music licensing specialist and the Senior Director of Sports Entertainment at APM Music in the United States, where he skillfully negotiates the placement of music featured in top rated sports cable broadcasts with all of the major leagues, including the NFL, NBA and NHL and across all of the NCAA athletics programs. This episode captures Matthew's unique and holistic perspective on music and media, the entire sports entertainment landscape and how he serves up a winning client service experience, as a business development professional in the ever-changing entertainment business.