What does it take to create the perfect beer? Join us as we share a cold one with Jim Koch, founder of the Boston Beer Company and the brains behind the iconic Samuel Adams Boston Lager. In this heart-to-heart, Jim takes us through his 40-year pursuit of brewing excellence, the innovations and changes that have shaped the flagship beer, and a shared tasting of the new, brighter Boston Lager.

But there's more to the Boston Beer Company than just great beer. Jim also sheds light on their hop sharing program, which has been a lifeline for hundreds of craft breweries during a worldwide hop shortage. Furthermore, we delve into their philanthropic endeavor, the Brewing the American Dream program, which has provided microloans and business counseling to thousands of small businesses across the United States.

As we sip our way through this conversation, Jim shares invaluable business lessons he's learned along the way, including his String Theory and its application to small businesses and aspiring brewers. We also discuss the current state of the craft brewing industry and the role that the Boston Beer Company has played in its growth and maturation. So grab yourself a new, brighter Sam Adams Boston Lager, and let's raise a toast to the incredible journey of Jim Koch!

Cheers!


https://www.samueladams.com/

https://www.brewingtheamericandream.com/

https://beerandbrewing.com/dictionary/kTgG7blfwp/

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