We explore multigenerational marketing, including ways to connect with your clients’ adult kids and grandkids – and hopefully make them your clients, too.

Key resources:• Multigenerational marketing white paper - https://www.northamericancompany.com/documents/434862/1144491/26219Z.pdf• Sandwich generation research - http://www.marketingzone.northamericancompany.com/Agent.html#whitepaper• Webinar replay – https://sfgmembers.wistia.com/medias/orca43f4oe