Whether you're a nonprofit, for-profit, civic organization, or any type of organization, storytelling is an important part of garnering brand awareness and creating an effective marketing campaign. 

I had a great time chatting with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about all things storytelling. In this episode, Tonya breaks down the importance of telling a brand's story, how to work with organizations to do it in an impactful way, and much more.