Is there a science behind a beautiful relationship? In this episode from Catalina, we explore buyer science and dive into a consumer’s relationship with a brand - starting with the new-and-novel phase, where consumers try a new product; the co

Accelerating a brand and building volume - Catalina Buyer Science Insights

Dec 6th, 2018 10m 12s

What can a yogurt purchase teach CPG marketers about acquiring customers, building volume and accelerating purchase volume? In the first installment of this exciting podcast, learn about buyer science and customer acquisition with data scientis

Differentiation - what to do when consumers are overwhelmed by choice

Dec 6th, 2018 10m 54s

Every year there are 10,000+ new CPG products launched and within two years, 85% of them are gone because people don’t remember to buy them again. In a sea of choice, CPGs must fight to stay relevant with distracted shoppers. In this episode, w

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