Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on’ experience and carry it over to the launching of their very own series. Each episode of Season 11 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries.

Samantha Combs begins our episode this week with her interview of Jorgie Kubursi a social media and content creator who has grown up all over the globe. Jorgie shares her insights on personal brand development and how she successfully markets her defining traits to distinguish her from other creators. Samantha discusses with Jorgie how, from a content evolution standpoint, she places emphasis and importance upon personal introspection and how it gave her insight into who she is and what her intentions are within the industry. Listen along to hear about defining moments in Jorgie’s career thus far, and discover what are the key defining factors of her content, as well as her goals and aspirations.

In our second segment this week, we feature Sophia Movsisian’s interview of Cora Synnes about Cora’s time as a intern with Warner Brothers and HBO Max, doing social media/influencer marketing. The pair touch on how Cora started in the position, and the importance of mentors and mentoring in this industry. They also discuss how and why her time dedicated to this position has served her positively going forward. In addition Sophia and Cora talk about the types of films she would love to work on in the future, and how they perceive AI may affect the industry as both progress.