Jeff Van Duzer - Why Business Matters To God Too often Christian businesspeople think that their work’s sole purpose is to generate money that they can donate to more “spiritual” causes. But what about business itself? Does God care about that? Jeff Van Duzer is the Dean of Business and Economics at Seattle Pacific University. Drawing from his book Why Business Matters to God, Van Duzer lays out the Biblical foundations for how humans were called to work. Since God created us to work, God desires businesses to provide opportunities for individuals to express their God-given identity through meaningful and creative endeavors. In this paradigm, profit ceases to be an end in itself. Instead, profit becomes the means by which a business can help to enable a community’s flourishing.