This contribution by Michael Donohue, Senior Policy Analyst at the Organisation for Economic Co-operation and Development (OECD), presents a personal perspective on this issue grounded in the OECD's canon. Michael Donoghue argues that the OECD framework has throughout its history emphasised the importance of ensuring the free flow of information. Recent socio-technological developments raise a number of new issues here notably the role of the individuals in putting privacy at risk through the data they create and disseminate. These issues have been under consideration as part of the review of the OCED privacy framework which is now underway. This talk was part of the OxPILS Conference 'The 'Right to be Forgotten' and Beyond' held on 12 June 2012. This Conference was the culmination of 'Mending the Tangled Web? Information Privacy 3.0', a series which was generously made possible with funding from a Joint Programme between the European Union and the Council of Europe. (The views expressed are those of the individual speakers only). For full details please see