Guest: Greg Coticchia, a coach at CEO Coaching International. Greg is a six-time CEO, award-winning entrepreneur, business leader, professor, and author with over 30 years’ experience in tech products and services.

Quick Background: Innovation is the lifeblood of a growing company. If you're not continuously improving your products and services and exploring new marketplaces, you're putting a cap on your business' potential, and creating an opening that younger, nimbler, and braver competitors will march right through.

On today's show, we explore Greg Coticchia's process for mastering new product development and building a culture of innovation that will Make BIG Happen.