Company Overview With over 50 years of combined experience building cutting-edge marketing technology, including Krux (acquired by Salesforce in 2016), our founders know why omni-channel personalization is broken and are resolved to fix it. Siloed platforms with minimal interoperability, monolithic companies bolting on acquired technology, incomplete identity resolution, confusing privacy legislation, and lack of innovation have created a scenario in which consistently personalized experiences for consumers seems out of reach. We are committed to simplifying the personalization of messages, content, and experiences without replacing marketers’ existing technology. Brands do not have the time or resources to make antiquated technologies do what they were never built to accomplish. Habu is here to automate and remove the complexities standing in the way of deep, rich interactions between brands and consumers. Habu is truly omni-channel and supports emerging platforms like voice, OTT, in-car, podcasts, etc. This is the next generation of personalization. 

Matt Kilmartin, CEO & Co-Founder Matt Kilmartin is Habu’s co-founder and CEO. His career spans 20+ years of leading global enterprise sales, marketing, and business development for marketing technology and data companies. Most recently, Matt was Chief Customer Officer of Salesforce’s Consumer Engagement Platform, a role that focused on the data needs of CMOs worldwide. Prior to Salesforce, Matt was Chief Revenue Officer of Krux, where he led the global sales team from less than $1MM in revenue to an $800MM acquisition by Salesforce. Previously, Matt held sales leadership roles at Akamai, including the Advertising Decision Solutions unit, a new venture he incubated and launched in the office of the CTO. Matt holds an MBA from Babson College and a BA from Wofford College.

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