Rita is joined by the CEO of Ipsos MORI, one of the largest market research organisations in the UK. In this interview, they discuss his career, his own leadership experiences, and why you don’t need to change jobs to find new opportunities; the value of independent research organisations in the UK and abroad; his work with the Intergenerational Commission, and why young people today shouldn’t be so gloomy about their prospects; equality and diversity in the media, and public opinion towards it; and why, at a time when disruption is affecting every industry: "if we don't innovate, we're dead".