In this episode, Rita is joined by Dr. Ben Laker, co-author of The Salesperson’s Secret Code and Partner at Transform Performance International. In this interview, they discuss the five destination beliefs - resilience, influence, communication, fulfilment and control – that emerged from Ben’s research, and what effect these will have on recruitment processes. They also explore the relevance of psychometric assessments in predicting future performance, and discuss the importance of The Secret Code to board members across every industry.