Hi, thanks for checking this out, and welcome to the fourth season of the CEO Sales Insights podcast.

I’m your host and the creator of the podcast David Masover, and I wanted to do a really quick intro to the season where the question is about a topic that a lot of people talk about, but one that is rarely defined in a really clear way.

And that’s Corporate Culture.

And more specifically, what is the impact of corporate culture on a high-performance sales team.

We have some great guests this season to answer that question, and the answers range from sales culture to company culture to perspectives on culture that are not always the most common - but that can be hugely impactful.

So let’s get to it and hear what the nine business leaders we interviewed about culture and sales have to say about the topic.

As always the episodes in this podcast are short - one question per episode, same question to all of the guests for the whole season and just a few minutes each - so you can snack on a few or binge on the whole season for a wide range of perspectives on the question from the top of the org chart in less than an hour.

So enjoy! Next season we’ll be talking about sales training - so keep an eye out for that, and thanks for being here. I hope you are enjoying listening to these even half as much as I enjoying making them!