Hi, thanks for checking this out, and welcome to the fifth season of the CEO Sales Insights podcast.

I’m your host and the creator of the podcast David Masover, and I wanted to do a really quick intro to the season where the question is about sales training.

What’s so interesting about sales training?

Well, reps often hate it (unless they are bad reps and would rather do anything other than call on prospects and clients), most of it doesn’t fit and/or doesn’t stick, and company leaders often feel like it’s something they have to do in spite of all of that.

So this season is dedicated to the questions- Does sales training work? Have any of my guests seen results? And is there any one kind of sales training that seems better than others?

We have some great guests this season to address that question, and a wide range of answers that I think you’ll find interesting.

So let’s get to it and hear what the nine business leaders we interviewed about sales training have to say about the topic.

As always the episodes in this podcast are short - one question per episode, same question to all of the guests for the whole season and just a few minutes each - so you can snack on a few or binge on the whole season for a wide range of perspectives on the question from the top of the org chart in less than an hour.

So enjoy, and thanks for being here. I hope you enjoy listening to these even half as much as I enjoying making them!