Organic lead generation feels like a holy grail in a world where pay to play through advertising is growing in popularity. Laura Brandenburg has cracked the code on organic lead generation — seeing as many as 2,000 organic leads a month from her website. She’s sharing her shockingly simple SEO secrets with us today.

• Laura’s biggest hit strategy is her website content that she has, how well that shows up in search engines, and in turn converting to email lists.  
• As an owner your email list is one of your most important aspect of your business.
• She gets about 2000 leads per month as opt ins from her organic search traffic.  It’s a piece that she does not have to work on. It just happens.
• Her blog content is even searchable.
• Her home page is about 5 or 6 as most frequented pages on her website.  Her 1-5 are blogs.
• She listens to the questions people asks in blog posts and videos.
• She looks in planner toll and sees what search terms are searched.  She then writes good content on that topic.
• To search engine optimize, she tries to keep it simple.  Have a 1 to 1 ratio for a search term and a page on your website.  Use the search term in the name of the post, the URL, a few times throughout the texts naturally, and put it in your sub head.
• When creating a post have the keyword in the write place so google knows what is it about.  When internal linking make sure you link to the one original piece.
• Have a really good opt in relevant to what people are searching for.  She has a free training class.
• With her videos, she posts full transcripts so the search terms can be found.
• She has over 500 blog posts.  She felt like doing videos helped get her into a new territory of answering questions.   
• You can use your video to get your audience involved.  
• To make sure everything is working, Laura keeps tabs on the opt in rates.  Are they trending at 2000 a month? If not, they would look at what channel knocked off and fix that.  
• On the posts that are getting trafficked, do they need opt ins, etc.  
• When she feels like she has written everything, she will try to take things to the next level.  Right now, she is turning things into posts on to how to use them on a team. A lot of it is the same stuff but going into team aspects.  
• She is a fan of reusing content.  She will find a blog posts of hers that did really well and record a video to attach to that.
• The content with her clients would be about how to write it, how to use it, and etc.  Her marketing blog post or video would be maybe 3 questions about the content.
• She does not market to people looking for free business analysis advice or content.  Those people are not actually going to buy her product.
• Laura feels like her future is still in video content, especially on youtube.
• Her book on Amazon has been huge for her business.  She has thought about expanding on additional books.  In the book she has a link to her website, so she migrates people from the book to her business.  
• If you have genuinely good content, people will want to keep coming back to you.  All of the analytics can’t fix not having good content.
• Serving people is the key.  
• Everything works because there is a bigger why.  It actually fills her up. She structures things so that she can enjoy her business.