Alyssa Gelbard is the Founder and CEO of Point Road Group, a women-owned and women-led unique branding firm that helps companies deliver a consistent, positive brand experience through their people. In addition to oversight of the firm, Alyssa advises select companies, leads the Executive Branding practice, and is a fierce advocate of getting more women into the C-suite and boardroom. As an experienced speaker, Alyssa loves discussing the power of personal branding, communicating with impact, preparing effectively for a board search, and leveraging LinkedIn.