Aaron Hinde - Co-Founder & President of LifeAID Beverage Company

Aaron Hinde, Co-Founder & President of LifeAID Beverage Company joins us for this weeks episode. LifeAID is a nutritional beverage company that uses high quality supplements and nutrients in its popular drinks.  The company made a name for itself in the beverage world by using a unique marketing strategy.  Instead of trying to make drinks that would appeal to the most people possible, Aaron’s company took the opposite approach.  By focusing on highly specific markets like Golf and Crossfit they were able to develop a community of loyal users.  This developed brand awareness which is helping launch them into markets like grocery stores, and health food chains.  

Want to know how LifeAID was able to break into these niche communities?

Find out how he used these very specific groups to leverage his product, and produce devoted customers.

The post Challenge Assumptions Episode 33 – Aaron Hinde – Co-Founder & President of LifeAID Beverage Company appeared first on The Challenge Assumptions Podcast.