In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Dr. John Feather, Chief Executive Officer of Grantmakers in Aging (@GIAging). Dr. John Feather has worked in the field of aging for over 35 years and describes GIA as one of the only national member associations in the world to focus exclusively on aging by providing educational programming, networking opportunities and convenings to foster collective action on improving the experience of aging. Dr. Feather discusses how Grantmakers in Aging works to offset the lack of funding for aging programs by positioning aging as a lens to help funders view their own programs and understand that aging is a component of all other social issues, such as the arts, rural development and healthcare. Dr. Feather also emphasizes the importance of building age-friendly communities by integrating strong infrastructure with social services, and points to their new Age-Friendly Initiative that is working toward this goal in 350 communities in 40 different countries. Dr. Feather and Jamie also discuss how the use of technology is improving the lives of elderly people, such as the emergence of new transportation models from companies like Uber and Lyft. Lastly, Dr. Feather explains the need for effective measurement tools for aging support programs to drive public awareness, education, and engagement of the state of the aging population.