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Pacific Pickle Works - Bradley Bennett on growing an artisanal food brand in a grocery ecosystem that works against you

Pacific Pickle Works - Bradley Bennett on growing an artisanal food brand in a grocery ecosystem that works against you

Released Thursday, 12th September 2019
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Pacific Pickle Works - Bradley Bennett on growing an artisanal food brand in a grocery ecosystem that works against you

Pacific Pickle Works - Bradley Bennett on growing an artisanal food brand in a grocery ecosystem that works against you

Pacific Pickle Works - Bradley Bennett on growing an artisanal food brand in a grocery ecosystem that works against you

Pacific Pickle Works - Bradley Bennett on growing an artisanal food brand in a grocery ecosystem that works against you

Thursday, 12th September 2019
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Guest
Bradley Bennett
https://pacificpickleworks.com

Today's conversation features Bradley Bennett of Pacific Pickle works, Santa Barbara’s Premier pickle company. They specialize in all-natural pickled vegetable products such as spicy cucumbers, carrots, green beans, asparagus and even have drink mixers like their award-winning Bloody Mary Elixir and Michelada Shrub. Since 2011 they have grown quite a bit and can now be found in over 1,000 gourmet grocery stores and specialty food locations.

I really appreciated this interview because apart from hearing the company’s origin story, Brad gets pretty candid around how hard it is to find success and profitability in what seems like a completely broken grocery ecosystem that demands that every vendor pay an unsustainable amount of money before getting on the shelf.

I feel like some of the lessons he shares are gold to any entrepreneur thinking of starting a food brand so I truly hope this helps someone who might be earlier in their journey.

If you like the interview today, please be sure to rate us wherever you get your podcasts as that helps us reach more people like you.

So without further ado, please enjoy this candid conversation with Bradley Bennett, the founder and principle pickle at Pacific Pickle works.

Theme Music
Rising All Along by David Segall
www.davidsegall.com

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