In an age of influencer marketing — a strategy of showcasing your most loyal fans — popular queer dating app @Grindr defied the norm and did the opposite. They selected real users from the communities most discriminated against on their app and gave them a soapbox. Literally.

Join us as we talk with Matt Brooks, the Social Media Manager who worked on @Grindr’s Kindr campaign, about how their small, scrappy team created such an impactful campaign.

Follow along with the moments mentioned in the episode with these links:

• “thank u, next” from Grindr
• What is Kindr?
• Kindr campaign Tweet

Also, learn more from Elaine Jones, a Customer Success Specialist at Twitter. Use these helpful links to dive deeper into the topics she talks about:
Website Cards
Video Website Cards
Promoted Tweets
Website clicks or conversions campaign

Tune in to the full episode for more on the power of letting your users speak, what it means for a brand to take risks, and why video can be a brand’s best friend.