There isn’t a better subject for our first episode of Character Count than the quick and lively @MontereyAq.

We often tell clients to create a human personification of their business and use that persona to guide their “Twitter voice.” The Monterey Bay Aquarium— an ocean conservation non-profit dedicated to education and exhibits—is a best-in-class example.

@MontereyAq broke through the ice with popular witty memes, ASCII art (more on what that is in the episode), and a boat load of fish puns.

@MontereyAq’s social media content creator, Patrick Webster, talks about the most interesting and unexpected moments that honed the handle to where it is today. As you listen, use the links below to follow along.

• ASCII art sea slug edition
• Tasteful nudes with #NudibranchWeek
• The “Ladies if he” meme
• When you don’t have a SoundCloud: “Whoa this blew up!”
• American chopper meme @MontereyAq style
• The infamous upside-down Apple squid emoji thread

Hear more about how @MontereyAq makes the ocean everyone’s business, what it takes to develop a playful voice AND credibility, and how you end up at the bottom of the kelp forest with a broken Periscope broadcast but a lively community of supporters.

Curious about the tools that Ashli Dompier from our Customer Success Team mentions? See them here:

• Website Card
• Quick Promote
• Promoted Account
• In-Stream Video Ads

Character Count is hosted by @JoeWadlington and the @TwitterBusiness team. For more information visit business.twitter.com