What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!)

In this episode of Character Count, we sit down with Kyle Fox, SpotCo’s Associate Director of Media, to hear how the full-service ad agency brings Broadway’s biggest shows to life on Twitter.

As you listen, here are some links to follow along:

Behind-the-scenes content (Hamilton)
Meme content (Mean Girls)
That GoPro video of a quick wardrobe change
The "Ring of Keys" fan video

To learn more about what we covered with our Twitter Ads expert, Sam Hawks, visit:

Promoted Tweets
Website Cards
Promoted-only (Dark) Tweets
Tips for effective Tweet copy
Tips for video on Twitter

This episode’s hot take: What piece of jargon makes you immediately scroll past? Reply with your answer here.