What are the biggest branding and marketing challenges facing energy companies today?

In this episode, Prof. Fridrik Larsen is joined by Rob Cantrell, CEO of Atlantic Energy and long-time CHARGE supporter, to reflect on the recent CHARGE North America event held at CPS Energy in San Antonio.

Rob shares his key takeaways from the event, including the conversations that challenged his thinking, the sessions that delivered real practical value, and why conferences like CHARGE are becoming increasingly important for business development in the energy sector.

Together they explore:

• The most valuable insights and discussions from CHARGE San Antonio
 • Why practical, “nuts and bolts” marketing sessions resonated with attendees
 • A thought-provoking perspective on the value of green branding
 • Why branding and marketing should be part of every CEO’s strategic agenda

Rob also shares why energy leaders should stop thinking of branding as a cost centre and start seeing it as a revenue driver.