Did you recently hold a great presentation, a great workshop? But for some reason, the outcome didn't stick in the mind of the participating people? If this sounds familiar to you, then you were probably experiencing the cognitive bias of your audience. In this episode, Ulrike shares 6 concrete ways of how to create a strong start and an even stronger ending to your workshop or your presentations. Do you want to learn more? Then tune in to this episode!

The cognitive bias

Even when we think we are recalling facts about an experience our recollection of events is biased by the feelings we were having during the experience. And the reason for this is simple. Our brain cannot remember every single detail of an experience. And therefore filters what data it wants to process. Anything that created a strong emotion, wins the race. And particularly the emotion we were left with at the end of an experience. 

Making yourself memorable

People don't remember you for what you were saying, but for how you made them feel. This is also directly related to becoming more charismatic as one important characteristic of charismatic people is that they are able to trigger emotions. What people ultimately remember is how they were feeling at the end of an event or a presentation. It is definitely worth making the effort of working on having a strong ending. Instead of focusing mostly on the details of your core content, which seems to be important intuitively, do something that seems to be counter-intuitive and focus on the small bits at the beginning to grab their attention right from the start and - even more importantly -  at the end. 

Outline of the Episode:

[01:10] The cognitive bias that influences our memory

[04:53] The one question to ask yourself when you prepare your presentation

[06:10] 3 ways for having a strong start

[09:43] 3 ways for having an even stronger ending 

[14:52] All 6 tools in a nutshell

About Ulrike Seminati:

Ulrike Seminati is a communication coach, author and long-time executive who empowers her clients to lead authentically and with charisma.

Prior to founding her company in 2019, she worked in corporate communications for over 20 years in a variety of industries, steadily climbing the corporate ladder until she became a member of the executive committee of an international pharmaceutical company based in Zurich in 2015. During her career in the corporate world, she has designed award-winning global engagement programs and successfully implemented numerous leadership, change and corporate culture programs.

Today, she combines some of the most effective self-development techniques with her own experience at all levels of hierarchy to give leaders tools to lead with authenticity and arrive in a zone of lasting high performance and happiness. 

Connect with Ulrike!

Website: https://ulrikeseminati.com/

LinkedIn: https://www.linkedin.com/in/empowering-female-leaders/

Email: [email protected]