Today´s guest is Pernille, a Danish entrepreneur who built a successful global fashion brand based in Shanghai. She tells us how style and fashion in Shanghai changed in the past years, how a luxury bag can be helpful at a construction site and which opportunities lie in the Chinese market. 

We also discuss trademarking and working with KOLs. 

Thanks so much for listening and I hope you enjoy this episode! 

 Connect with Pernille on LinkedIN: https://www.linkedin.com/in/pernille-leschly-halle-630626/

Style Butler on WeChat: stylebutlersales

Boutique WeChat: stylebutler_afl

Official WeChat Account: StyleButler

Boutique address: AnFu Road No. 163

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My WeChat: ifs1803 

Find me on LinkedIN: https://www.linkedin.com/in/isabel-sum/