Today´s guest is Kathy, a Belgian entrepreneur and martial arts enthusiast who built up her e-commerce business with her Chinese husband. 

We discuss the e-commerce landscape in Belgium and how Chinese factories and brands might struggle in Europe compared to the US. 

We also talk about the drinking and dining culture and its importance for sustainable business relationships in China. 

Furthermore, we address the meaning and understanding of contracts in China versus the West and what the Chinese “cha bu duo” culture means for foreigners doing business here. 

If you have any questions you´d like to ask about China, please send them to my email address so I can address it in the next episode or discuss the topic with the guest. 

Connect with Kathy on LinkedIN: https://www.linkedin.com/in/kathydeleye/ 

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Find me on LinkedIN: https://www.linkedin.com/in/isabel-sum/