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Checked In with Splash

Splash

Checked In with Splash

A weekly Business and Marketing podcast
Good podcast? Give it some love!
Checked In with Splash

Splash

Checked In with Splash

Episodes
Checked In with Splash

Splash

Checked In with Splash

A weekly Business and Marketing podcast
Good podcast? Give it some love!
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Episodes of Checked In

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In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and hel
In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.Tune in to learn
In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining u
In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside
In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions. Tune in to learn how to strategically use data t
In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right
In our latest episode, we highlight the key findings from our 2024 Outlook on Events report. We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow a
In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events.Tune in to learn
In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance. In this conversation, Perry and Eric introduce Attendance I
In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event mark
In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru. The duo delves into the intricate world of event marketing, sharing insights on craf
In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as th
In this jam-packed episode, host Camille White-Stern's focus is all about maximizing your presence at third-party events. From the crucial first step of goal-setting to the nitty-gritty of onsite game plans and communication loops, Camille shar
In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforge
In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable e
Dive into the mind of event and marketing rockstar at TikTok, Nina Skoko, as she shares her career journey and the magic behind event-driven content creation. Discover the goldmine of user-generated content, and learn how Nina measures event su
Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy. In this webinar replay, Splash sat down with ABM leaders Aria Radk
If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's
In today's episode from the archives, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her ev
A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is
If getting your finance team's buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy
A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is
If getting your CFO’s buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new too
In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing. There are incredible opportunities on the horizon as it pertains to AI tools and th
In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what’s available and possible today in th
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